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“YouTube To Try Out Paid Subscriptions”

“YouTube To Try Out Paid Subscriptions”. Jake Derrah Samantha Hua. YouTube Paid Subscriptions. Beginning in April “Test Phase” ~ 25 channels $1-$5 per month Large media outfits Machinima , Maker Studios, Fullscreen Also looking for new producers. Strategy.

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“YouTube To Try Out Paid Subscriptions”

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  1. “YouTube To Try Out Paid Subscriptions” Jake Derrah Samantha Hua

  2. YouTube Paid Subscriptions • Beginning in April • “Test Phase” ~ 25 channels • $1-$5 per month • Large media outfits • Machinima, Maker Studios, Fullscreen • Also looking for new producers

  3. Strategy “Alternative to Traditional TV” Channels will have option to show advertisements Added revenue for YouTube – ad dollars, cut of subscription revenue

  4. Strengths, Opportunities • Large, established audience • “pay as you go” • Increased quality? • Market for TV alternatives • Plans for future additions • Entire library of videos • Live events • Self-help, financial advice videos

  5. Weaknesses, Threats • Videos on YouTube channels viewed as “amateur” • Paying for service that was free before • Traditional TV and TV alternatives • Licensing/legal obstacles

  6. Discussion Questions • Would you be more willing to pay if there were no advertisements? • Are established YouTube channels worth paying for? • Do you see YouTube as a possible alternative to traditional TV? • What will YouTube have to add/adjust to make this strategy successful?

  7. Questions? http://abcnews.go.com/Technology/report-youtube-launch-paid-subscriptions/story?id=18344933 http://mashable.com/2013/01/29/youtube-paid-channel-subscriptions/

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