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Risks and Rewards of Selling to the Government: Lessons Learned at DIA

Risks and Rewards of Selling to the Government: Lessons Learned at DIA. Lewis Shepherd Chief, Requirements & Research Defense Intelligence Agency. Challenge: IT for a Loose Global Confederation. Analytical Production Centers (DIA, ONI, NGIC, NASIC, MCIA) Defense Attaches around the globe

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Risks and Rewards of Selling to the Government: Lessons Learned at DIA

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  1. Risks and Rewards of Selling to the Government: Lessons Learned at DIA Lewis ShepherdChief, Requirements & ResearchDefense Intelligence Agency

  2. Challenge: IT for a Loose Global Confederation • Analytical Production Centers (DIA, ONI, NGIC, NASIC, MCIA) • Defense Attaches around the globe • Joint Reserve Intelligence Centers • 11x COCOM Intelligence (Strategic Command, Pacific Command, European Command, etc.) All-Source Fusion and Operational Intelligence Technical and non-technical collection System Design, Development, Integration, O&M

  3. Why We Had to Improve News You Already Know: 9/11 exposed serious problems in Intelligence Community More News You Know: First years of GWOT (Global War on Terror) and Iraq War exposed serious problems with intelligence support for warfighter Among the common lessons: Old model of DoD and IC procurement of IT should go the way of the dinosaur = Over-reliance on large Systems Integrators = “The F-22 Model”

  4. Lesson: Run IT as an Enterprise Beginning in 2005: Consolidation of all IT operations for the DoD Intelligence Information System (DoDIIS) DoDIIS = the “IT arm” of the U.S. General Defense Intelligence Program (GDIP) • DoDIIS Enterprise: • $1 billion IT budget • 20,000 customers • 80,000 more use our systems • (NSA, CIA, FBI, DHS, etc)

  5. Lesson: Run IT as an Enterprise R2: the Requirements & Research Group Lead theresearch and evaluation of next-generation technological solutions for DoDIIS requirements Entry Point for all new technologies: H/W, S/W, infrastructure, architecture, standards Operations modeled on IBM, Microsoft, Google Research: Centralized control, decentralized execution, virtual collaboration; Government & contractor staff in 7 labs on three continents

  6. IT Guidelines for DoDIIS • Service Oriented Architecture (Web Services) • Loose Coupling of Applications • Standards Based (Platforms, Services, Data) • Data Interoperability and Agility • Preference for COTS

  7. Lesson: Make it Easy for Companies to Crack the DoDIIS Door • Each Fall: DoDIIS Industry Day, in Washington - and a follow-on Technology Day • Each Spring: “DoDIIS Worldwide Conference” with ~225 companies’ booths, exhibits • Website at: www.dia.mil/innovation • Email us at: innovation@dia.mil

  8. USFK NASIC STRATCOM DIA MCIA ONI NGIC JFCOM AFC2ISRC PACOM TRANSCOM SOUTHCOM NORTHCOM EUCOM SOCOM CENTCOM Practical Result: Easier B.D. Vendor Calls previously “entertained” anywhere a Commander had an IT budget

  9. www.dia.mil/innovation

  10. Vendorpedia

  11. Simplifying Access • Each Fall: DoDIIS Industry Day, in Washington - and a follow-on Technology Day • Each Spring: “DoDIIS Worldwide Conference” with ~225 companies’ booths, exhibits • Website at: www.dia.mil/innovation • Email us at: innovation@dia.mil

  12. What Users Have Access to Today…

  13. …and the Information Overload they both Want and Fear

  14. Summary: Your Risks and Rewards • Our purchase cycle still outside commercial ones … but getting much shorter, more predictable • Our IT budget flattening… … but we’ll never go out of business • Need “cleared” personnel, SCIF space … but SI’s now playing this role for “partners” • Our needs continue to be somewhat niche … but increasingly leading-edge for industry

  15. Lewis Shepherd • www.dia.mil/innovation • innovation@dia.mil

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