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This conformism is so integral to French society that if a Frenchman were to:

Appellation ‘ Ēire ’ Contrôlée - Links between France’s Wine Heritage and Ireland since the 18th Century.

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This conformism is so integral to French society that if a Frenchman were to:

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  1. Appellation ‘Ēire’ Contrôlée - Links between France’s Wine Heritage and Ireland since the 18th Century AFIS Conference Lille 2011- B Murphy

  2. Drinking[…] is a historical and contemporary process of identity formation contributing to its maintenance, reproduction and transformation […] Rather, drinking is the stuff of everyday life, quotidian culture which at the end of the day may be as important to the lifeblood of the nation as are its origin myths, heroes and grand narratives. • ( Demossier, 2010 p.21) AFIS Conference Lille 2011- B Murphy

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  5. This conformism is so integral to French society that if a Frenchman were to: • keep this myth at arms length he would expose himself to minor but definite problems of integration …… society calls anyone who does not believe in wine by names such as sick, disabled or depraved: it does not comprehend him • (Barthes, 2009, p. 67. [Revised Vintage Edition]) AFIS Conference Lille 2011- B Murphy

  6. A lifetime quest to seek out wine connections between Ireland and France over the centuries AFIS Conference Lille 2011- B Murphy

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  12. From a vineyard location in the Languedoc! • Sometimes, across the road, on a Sunday afternoon, the sonorous tones of Michael Ó Muircheartaigh resonate from the house of 'L'Irlandais' who, himself, played football for Wexford in the Seventies • (Donnelly, 2008) AFIS Conference Lille 2011- B Murphy

  13. “The Irish connection by name or by association, by marriage or by liaison, by merchant, producer, négociant or grower, provides a rich and extensive story and penetrates to the heart of some of the greatest Bordeaux properties of all” • (O’Byrne, 1990) AFIS Conference Lille 2011- B Murphy

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