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Value Ecosystems. Value Flow. Goat. Fertilizer. Farmer. Value flows naturally “downhill” when the giver values the thing less than the receiver. Value Exchange. Food, Shelter. Goat. Fertilizer, Milk, Meat. Farmer. Simple Barter Schemes. Goat. Farmer. Farmer.
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Value Flow Goat Fertilizer Farmer Value flows naturally “downhill” when the giver values the thing less than the receiver.
Value Exchange Food, Shelter Goat Fertilizer, Milk, Meat Farmer
Simple Barter Schemes Goat Farmer Farmer Fundamentally everything is barter. Labor Goat Money was invented to make barter easier. Farmer Farmer $ Goat/$ Abbreviation to reduce arrows. Farmer Farmer $ now Loans. Farmer Farmer $ later
Chains Supply Chain Value Chain Frick Coal/$ Steel/$ Car/$ Car + Service/$ Driver Carnegie Ford Dealer Wasabi Iron Ore /$
Mediation $ now $ now Farmer Bank Farmer $ later $ later • What value does a bank provide? • Aggregation: Many farmers on each side • Timing • Information • Makes a market
Education Knowledge/$ Student School To reduce arrow proliferation I say “A/B” to indicate a two-way flow where “B” goes backwards.
Education Work/$ (later) Knowledge/$ Student Microsoft CMU Research/$
Education with Goal Details Work/$ (later) Knowledge/$ Student Microsoft CMU Research/$
Education Work/$ Knowledge Student Microsoft Research/$ CMU Gratitude? $ Parent
Education Work/$ CMU Knowledge/$ Student Microsoft Research/$ ? $ $ Parent Government
Biological Value Exchange Shelter Human Bacteria Digestion gametes pollen Male Flower Bee Female Flower pollen
Advertising News + ads? / $ Newspaper Reader $ Goods /$ Merchant Notation: “?” means an item might not have value. For example, an ad has value to the reader only if she wants to buy the item advertized.
Washington $ + Staff work $ Media Lobbyist Congressman $ Ads ? Favorable Legislation ? Special Interest Citizen Favorable Legislation ? /Vote
Google Search Google Ad Words Product/Service Company Show ad/$ Ads in Search Page Rank Goods/$ search results + ads? links make search better search terms and selections make search better Searcher Web site maker
Google AdSense show ads related to page content show ads to relevant people Google Web Site Owner Product/Service Company Pay per click Pay per click product/service? Content + ads Browser
Google Transit Value Flow Merchants Google Maps Buses, Taxis, Limos Goods Schedules + ads Plan + Local ads ride Travel demand information Traveler
Ridesharing Free Spaces? Rideshare Ads on site buy ads Parking Garage Potential fees Route Matcher Discount Plan + ads Travel demand information Driver Rider ride HOV access tip
NuRide Value Flow NuRide Employers or City Ads on site +ads Merchant Matcher Reduced congestion Coupon distribution +coupons Goods Plans+ads+coupons Driver Rider ride
Telecommuting Lower commuting cost Lower travel subsidy Free Spaces in Lots & Offices? Employer Loyalty? Employee Communication Webex (e.g.)
Bands2Fans Band Concert,CDs/$ Fan