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Web Site Design Survey of Current K-State Research and Extension Users

Web Site Design Survey of Current K-State Research and Extension Users. Pat Melgares, Marketing Coordinator K-State Research and Extension Department of Communications. “…a continuing group that responds periodically to questioning.” In marketing, “a rather common survey method.”

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Web Site Design Survey of Current K-State Research and Extension Users

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  1. Web Site DesignSurvey of CurrentK-State Research and Extension Users Pat Melgares, Marketing Coordinator K-State Research and Extension Department of Communications

  2. “…a continuing group that responds periodically to questioning.” In marketing, “a rather common survey method.” “May exist for as little as a week, or as long as a year or more.” “…may be set up by telephone, mail or personal interview.” Groups are carefully screened to get the best persons for the problem under discussion. -- State of the Art Marketing Research (1998), Blankenship, Breen and Dutka About feedback panels…

  3. 2003 – Animal Sciences and Industry 2004 – Local-level projects 2005 – College of Agriculture 2006 – PDIS; Employee Resources Web Past projects

  4. Simplicity Functionality over visual appeal Updated information Easy search capability Key similarities

  5. ID target groups Select panelists based on audience Contact panelists for consent Conduct feedback by email or Web Data analysis Discuss qualitative and quantitative results Method

  6. Categories (links) Preferred terms CMS features Awareness of new technology Goals

  7. Metro audiences Young adults (ages 25-44) K-State Research and Extension employees Decision-makers Minorities Target Audiences

  8. Respondents were more accurate in selecting a consumer-friendly term for information they were seeking. Results

  9. Respondents strongly preferred consumer-friendly terms over administrative terms. Results

  10. Four Web features were clearly preferred over other choices. Results

  11. RSS feeds seem to be an opportunity for K-State Research and Extension. Results

  12. Use consumer-friendly terms for page links. Discussion

  13. Emerging opportunities for high-bandwidth features. Discussion

  14. ‘Push Technologies’ should be developed and promoted. Discussion

  15. Pay attention to rising use of different browsers. Discussion

  16. Thank you!Pat Melgares, Marketing CoordinatorK-State Research and ExtensionDepartment of Communicationsmelgares@ksu.edu532-1160

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