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The Challenges of Distributing Digital Content to Multiple Sales Channels

The Challenges of Distributing Digital Content to Multiple Sales Channels. Karen Tripp karent@oreilly.com @crosbopolitan. 2007. 2008. 2010. 2013. Price restrictions. Language. ISBN assignments. File formats. Sales channels. Naming conventions. Creating Your Files. PDF ePub Mobi

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The Challenges of Distributing Digital Content to Multiple Sales Channels

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  1. The Challenges of Distributing Digital Content to Multiple Sales Channels Karen Tripp karent@oreilly.com @crosbopolitan

  2. 2007

  3. 2008

  4. 2010

  5. 2013

  6. Price restrictions Language ISBN assignments File formats Sales channels Naming conventions

  7. Creating Your Files • PDF • ePub • Mobi • DAISY • Apps

  8. First Steps • Determine which formats you plan on distributing • Check validity • Gather your metadata

  9. Metadata Fun • What is ONIX? • XML-based standard • The DNA of your ebook files

  10. ISBN TITLE CONTRIBUTORS PUBLISHER FORMAT PUB DATE BISAC CODE LANGUAGE RIGHTS See http://www.bisg.org/docs/Best_Practices_Document.pdf for complete list.

  11. Metadata Fun • How do I generate ONIX? • Assemble an XML template • Automate by using scripts to pull metadata from your database

  12. SHORTONIX

  13. REFONIX

  14. REFONIX

  15. REFONIX

  16. REFONIX

  17. Too Cool for Standard ONIX • Some channels require proprietary categorization/metadata • iBooks is too cool for everyone • Some channels will only take .csv

  18. CSV

  19. METADATA CHALLENGE:Digital-Only Files • Need print metadata for most channels • Work-arounds to print-centric data

  20. METADATA CHALLENGE:Pricing Considerations • USD vs. foreign currencies • Retail vs. agency pricing • Challenges of free content • Missing prices

  21. METADATA CHALLENGE:Naming Conventions • Why they matter • Most channels automatically ingest files delivered to their FTP, if named correctly. • If files aren’t named in the specific formats specified, they will languish on an FTP, alone, forever.

  22. METADATA CHALLENGE:Sales Dates • Why they matter • In most cases, you want content up ASAP • For embargoed titles, you can specify the release date

  23. METADATA CHALLENGE:Missing Categories • BISAC • CourseSmart

  24. FILE CHALLENGE:Covers

  25. Challenges of Distributing for Partners • Handling digital-only sales • Verifying metadata • Validating and renaming • Adapting internal systems

  26. Which Channels to Target To determine the right channels for you: • Figure out which file format you want to distribute • Be aware of your rights restrictions • Know your audience • Scrutinize your metadata for missing essentials

  27. Delivery Method Run-down • FTP • iTunes Producer • Third party service • Web Form

  28. Challenges of Delivering to Multiple Sales Channels • Maintaining records of changing delivery methods • Enforcing file requirements – font embedding, page labeling, file size limits, bookmarking • Tracking metadata requirements

  29. Selling Direct – O’Reilly’s Model

  30. Removing Content from Sale • CoreSource “Withdrawn” status • Email notifications • ONIX updates • Removing from retailers

  31. Any questions? karent@oreilly.com @crosbopolitan

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