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Trademark Licensing Brand Day September 19, 2013

This comprehensive guide outlines the trademark licensing process, from application to maintenance, including key responsibilities, practices to avoid, and useful resources. Learn about licensing requirements and maintain compliance to protect your brand.

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Trademark Licensing Brand Day September 19, 2013

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  1. Trademark LicensingBrand DaySeptember 19, 2013 Tami Breymeyer Director

  2. General Responsibilities • Building relationships with licensees • Building relationships with retailers • Coordination with licensing agency • Education about our brand, internal and external • Enforcement • Artwork approvals • Product Research

  3. Licensing Resource Group • Contract Management • Marketing • Brand Development • Royalty Management (royalty rate 10% of wholesale) • Enforcement, legal notices

  4. The Licensing Process Applying for a License • Complete the Application • Provide a Marketing Plan • Provide a Quality Sample • Remit the Application Fee (non refundable) All is sent to LRG

  5. The Licensing Process Once approved for license, receive licensing packet • Sign and return the License Agreement • Remit payment for fees and advances as invoiced • Submit a certificate of product liability insurance (minimum $1,000,000) • Submit Fair Labor Association (FLA) certificate • Submit company tag or label for products (neck label, hang tag or byline)

  6. The Licensing Process Maintaining a License • Maintain product liability insurance • Always obtain artwork approval before production • Report royalties; quarterly and on time • Contracts renew annually • Must use CLP label to identify product as officially licensed

  7. Practices to Avoid

  8. Practices to Avoid

  9. What you CAN do

  10. Example: Practices to Avoid

  11. Example: Using the Brand

  12. Example: Practices to Avoid

  13. Example: Using the brand

  14. Example: Practices to Avoid

  15. Example: Using the brand

  16. Example: Practices to Avoid

  17. Example: Using the brand

  18. Example: Practices to Avoid

  19. Example: Using the brand

  20. Trademark Licensing - Resources Some licensees for t-shirts/promotional items *those in attendance 4Imprint Ballard’s Sporting Goods Custom Specialties* DK Specialties EmbroidMe* G&G Mfg. GTM Sportswear* Herff Jones dbaLogoArt Jeffrey H. Lewis dba Insight Promotions* Luttrel Investments dba Image One MC Industries dba Sunflower Marketing* MF Ventures dba Create My Tee N Zones Sportswear* Scoby Brothers Sigler Companies Synergy Imports TGI Enterprises, Inc. Vernon Company Walson Ink Western Associates Wincraft, Inc.* Z Promotions

  21. Trademark Licensing - Resources • Graphic Standards Guide • http://www.k-state.edu/vpcm/branding/KansasStateUniversity_BrandGuide_2013.pdf • Licensees • http://www.k-state.edu/logos/lrg-current-licensees.pdf • Color • What color is K-State purple exactly? PMS 268 purple • Other color options are black, white, and silver/grey • Contact Tami Breymeyer, Director of Licensing 785-532-6269 tbreymeyer@kstatesports.com

  22. Trademark Licensing Questions?

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