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M ost A dmired C ompanies

M ost A dmired C ompanies. 0013204 林昱汝 0013213 陳可桓. from. FORTUNE. A global business magazine published by Time Inc. Its regular publishing of researched and ranked lists is an industry benchmark. Most Admired Company TOP 5. 2010. 2011. 2012. Most Admired Company TOP 5. 2013. 1.

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M ost A dmired C ompanies

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  1. Most Admired Companies 0013204 林昱汝 0013213 陳可桓

  2. from FORTUNE A global business magazine published by Time Inc. Its regular publishing of researched and ranked lists is an industry benchmark

  3. Most Admired Company TOP 5 2010 2011 2012

  4. Most Admired Company TOP 5 2013 1 3 2 4 5

  5. Apple Mission Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them. Goal Not to make money but to try to make great products.

  6. Apple Strategy ‧Ignore Your Critics: focus on building what they want to build, no matter the perceived cost. ‧Turn the Ordinary into Something Beautiful: they reinvent the exterior of the product, focuses on the entire product. ‧Justify Your Price ‧Communicate in the Language of Your Audience

  7. Apple Strategy ‧Extend the Experience: From browsing to unwrapping they’ve built an experience that is nearly impossible to match. ‧Build a Tribe Apple has built one of the most hardcore fan bases of any product and of any time. ‧Become “The Name”: 1. A clear head start in terms of being first to market. 2. A USP that differentiates your product in a way that makes people wish it were first.

  8. Amazon Mission To be Earth’s most customer-centric company where people can find and discover anything they want to buy online. Goal To use the internet to collapse all existing producer-to-consumer supply chains, and position themselves as the sole intermediary.

  9. Amazon Strategy ‧Product strategy: Divided into books, music, film and television products ‧Pricing strategy: Discount price, commodity rebates, through the expansion of sales to make up for the discount costs to increase their profits ‧Promotion strategy: Advertising, personal selling, public relations, sales promotion

  10. Starbucks Mission To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Goal To serve a great cup of coffee and have a positive impact on the communities it serves.

  11. Starbucks Strategy ‧Perfect Cup of Coffee: Satisfying customers with its rich, delicious taste and aroma. ‧Third Place: Creating a unique and relaxing atmosphere for people between home and work. ‧ Customer Satisfaction: That customers feel the uniqueness of enjoying their Starbucks coffee experience ‧ Smart Partnerships: Another way to grow your business is to partner smart.

  12. Starbucks Strategy ‧Creating a Starbucks Community: The Starbucks marketing strategy create a community around their brand. And the company strives to “personally” join in the discussions. ‧Innovation: They add different flavors to their coffee, more food on menu, and even offer internet in the store. ‧Brand Marketing: Focused on “word-of-mouth” advertising and letting the high quality of their products and services speak for themselves.

  13. Source Apple http://blog.kissmetrics.com/7-strategies-apple-marketing/ Amazon http://www.marketingplan.net/amazon-com-marketing-strategies/ Starbucks http://www.voteforus.com/starbucksmarketingstrategy.html

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