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Career High: A Heinz Endowments Project

Career High: A Heinz Endowments Project. Cecile Galea Melanie Lam Serena Lam Bim Majekodunmi Seema Moorjani. Project Purpose. To create a fun website that allows HS students to assess their talents and explore career options available Heinz Endowment Suzanne Walsh Program Officer

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Career High: A Heinz Endowments Project

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  1. Career High:A Heinz Endowments Project Cecile Galea Melanie Lam Serena Lam Bim Majekodunmi Seema Moorjani

  2. Project Purpose To create a fun website that allows HS students to assess their talents and explore career options available • Heinz Endowment • Suzanne Walsh Program Officer Economic Opportunity • Lyceum Group Howard HeinzFounder of Heinz Endowments

  3. Why & Why Us? • Lyceum Group • www.keys2work.com • Why is a website needed? • student & guidance counselor relationships • seek career advice, anonymously • create a novel interactive experience

  4. Focus Group: Audience • High school students (9-12th graders) • All females • All college-bound students Next: more diverse group

  5. Focus Group: What’s Available • High School guidance counselors not very helpful for career guidance • Assessment tests are useless and B-O-R-I-N-G!

  6. Focus Group: Recommendations • Interviews with professionals in industry • Internship opportunities in certain careers • Ability to save information and take notes on different fields • Opportunity to discover rare career fields • Advice: Don’t have too much to detract from the overall goal of discovering careers

  7. Lyceum Research 5 Basic Elements for Career Development: • Self Discovery • Career Exploration • Career Decision-Making • Job Search Planning • Career Maintenance

  8. Goal of Career High • Get students to access career information in a fun engaging way • Get students to successfully “graduate” by achieving a certain rank (eg. cadet, agent) • Create a “Career Story” specific to each individual

  9. Style Research • Character Styles • Website styles • Location styles Navigation Bar Icon style

  10. Stylized Vector Graphics

  11. Brainstorming What makes a website fun? • Personalization: general style, music, layout design, customization • Theme: an analogy that users can relate to • Interactive Features: Assessment tests, emails, forum, messaging, decision trees,etc…

  12. Brainstorming What else makes a website fun? • Non-Interactive Features: Articles, interviews, videos, random facts, • Special User Features: Collectables, U-bucks (point system), search engine

  13. Style Render Test

  14. How does it work? • Five "worlds“ • Highly interactive worlds using Flash, and 3d environments rendered out as vector graphics • Incentives and reward system: • Knowledge bar • Items to personalize site • Ranking system based on completing assessments/ participation level

  15. Features • Personal Avatar to guide, prompt • Personalized locker • Each World: • Accomplishments • Facts collection • Mini games/ activities

  16. Flow Chart Yes No Registration Tour Library • Location: Front page • Functions:- Create user ID/ password • Create Profile • Receive Locker Number Tour or Library Location: TourFunctions:- user can navigate around the site but cannot take assessments/ save results - User can read any information posted. Location: LibraryFunctions:- user can search for information on specific careers Location: Home Page Functions: - Inventory: user discover their locker - Hints specified them to take assessment test in student lounge Worlds Take assessment test World 3 World 4 World 1 Location: Student Lounge Functions: - user can take assessment tests and obtain a reference score (locker combo) World 2 World 5

  17. Career High • Gender neutral theme, students can relate to it • School metaphor throughout entire site • Building up an individual’s “career story” as the student navigates the site.

  18. Heinz Recommendations • Change NameCareer High • Promote Southwestern Pennsylvania • Style needs to be more mature • Incorporate “Dream Robber” • Create Bulletin Board for a site regulator to post links and articles

  19. Milestones

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