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Unveiling the True Cost of 1000 Facebook Likes: Insights and Consequences

Learn about the nuances of buying Facebook likes, the impact on reputation, engagement, and the real cost behind acquiring likes. Discover why engagement matters more than just numbers!

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Unveiling the True Cost of 1000 Facebook Likes: Insights and Consequences

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  1. What is the cost of1000 Facebook likes? Taavi Karotamm, Merje Meisalu

  2. Why? Company, brand, band, product etc: • Looks more trustworthy • Gain popularity and legitimacy  • Gathers larger audience, better visibility • Wider spreading of the message • Fast publicity • 31% of people check ratings and reviews (incl likes) before making final decision

  3. Likes • Organic and paid • Paid: legal (Facebook boost) and illegal

  4. Organic reach – 5-10% of audience

  5. Different sweathouses?

  6. Where • India • Filipines • Bangladesh, Dhaka • Egypt • Nepal • Sri Lanka • Thailand • Indonesia

  7. How much https://boostlikes.com/ $1 for 1000 like / $120 a year / 0,5 cent for click => $200 million a yearMitul Gandhi, CEO of seoClarity

  8. Sorting out the fake fans

  9. Consequences • Reputation loss • Inability to engage massive numbers of fans • Disloyalty of fans • Legal consequences

  10. Likes vs Engagement • US State Departement paid 630 000 USD to acquire 2 million fans then realized engagement was 2% • https://www.facebook.com/veritasium

  11. Click farms like for free

  12. Facebook makes us pay FB changed their Pages organic reach algorithm on December 3, 2013: • Declineof 44% on average, with some pages seeing declines as high as 88% • Brand pages:  year ago a brand could expect to reach 16 out of 100 fans and now that brand is lucky if they get 3 out of 100.Source: http://www.ignitesocialmedia.com/ • Facebook makes you pay for finding the fans and later for bringing your content to real fans

  13. It’s notallabout the likes! Building a community takes time and investment Thank You!

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