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Pepsi’s Challenge, the Fog of War, and a Revolution in Classical Music

Pepsi’s Challenge, the Fog of War, and a Revolution in Classical Music. A Second Look at First Impressions. Pepsi’s Challenge and “New Coke ” - “The story of New Coke is a really good illustration of how complicated it is to find out what people really think.” How and why?

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Pepsi’s Challenge, the Fog of War, and a Revolution in Classical Music

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  1. Pepsi’s Challenge, the Fog of War, and a Revolution in Classical Music

  2. A Second Look at First Impressions Pepsi’s Challenge and “New Coke” - “The story of New Coke is a really good illustration of how complicated it is to find out what people really think.” How and why? - Why were blind taste-tests not very predictive of purchasing behavior? - Why did Pepsi “win” most taste-tests, but never took over Coke’s market-share? - What, then, was the mistake that Coke made? The role of “emotional branding” - (human beings’ inherent “tribalism”) - “brand experiences” and “loyalty beyond reason”

  3. Listening with Your Eyes: The Lessons of Blink The limits of conventional decision-making: screened auditions, women (Abbie Conant) and training our rapid cognition

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