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Social Media

Find your target audience on Facebook, Twitter, Pinterest, and Snapchat using Farm Journal data to drive engagement, traffic, and conversions on desktop and mobile. Receive detailed metrics for better campaign insights.

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Social Media

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  1. Social Media

  2. Facebook Target your Facebook ads with us! Find your target audience based on Farm Journal data matching to Facebook users. We have 660,000 total available audience on Facebook, but you can segment down to the list that meets your needs. Drive them to your Web site, promote your posts, seek out page likes, get app installs, event responses or offer claims. Desktop AND mobile! Plus, receive metrics like you’ve never had before – engagement, post shares, likes, reach, etc.

  3. Twitter Target your Twitter ads with us! Find your target audience based on Farm Journal data matching to Twitter users. We have a highly engaged group of farmers matched on Twitter, and you can segment the list that meets your needs. Drive them to your Web site, promote your tweet, promote following, get app installs, etc. Desktop AND mobile! Plus, receive metrics like you’ve never had before – engagement, tweet shares, follows, reach, etc.

  4. Pinterest • One of the latest social media products that allows for publishers to pinpoint target based on first-party data. Pinterest touts a user base that is more apt to share than Twitter and more lifespan to their pins than on Facebook. A recent test showed activity for the ad message for an entire month despite only paying to run it for a week. Do It Yourself projects, ideas, new uses for on-farm products, and things that are highly visual perform the best in this environment. If you or your client is concerned about targeting a specific gender with messages, the tool allow us to target gender. However, don’t be too skittish: One-third of all Pinterest sign-ups come from men.

  5. Snapchat • The latest social media product that allows for publishers to pinpoint target based on first-party data. We have matched 164,000 of our 800K+ records on SnapChat. Snap offers a highly mobile audience, so the creative execution needs to keep that in mind. Run a Top Snap to highlight images. Run a Web View to drive the audience to your web site. App installs and long-form videos are also options.

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