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Bringing Fantasies to Life: Panoptimex. Article by Leslie Salzinger Presented by Carrie O'Brien. Bringing Fantasies to Life: Panoptimex. Excerpt from Salzinger's Genders in Production: Making Workers in Mexico’s Global Factories Published in 2003. Panoptimex. Factory in Juarez, Mexico
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Bringing Fantasies to Life: Panoptimex Article by Leslie Salzinger Presented by Carrie O'Brien
Bringing Fantasies to Life: Panoptimex • Excerpt from Salzinger's Genders in Production: Making Workers in Mexico’s Global Factories • Published in 2003
Panoptimex • Factory in Juarez, Mexico • Part of Electronics transnational: "Electroworld" • Manufactures televisions • High standards of speed and quality while maintaining relatively low costs than U.S rivals
Hiring Women • Limited numbers of women are in the workforce in Juarez yet Panoptimex still finds women to hire • 70-75% of workers are women • Average age of women is under 20 years old • Women work with electronics and men work "heavy" labor • "What sets Panoptimex apart is the lengths to which management went to ensure a female workforce during the shortage of young women workers in the late eighties, even as colleagues in other maquilas reluctantly began hiring men." • When asked managers about this issue, responses such as Electroworld typically hires women no matter which country and it traditionally uses female types
The Look of Panoptimex Feminine • Extreme feminization and objectification of workforce • Only young women with "willing flirtation" are hired • Women are expected to keep an appearance to fit the factory • heels, make up, thin hands, short nails • "In Panoptimex they don't look for workers, they look for models-short skirts,heels, beauties." • "In the process, they have designed a machine that evokes and focuses the male gaze in the service of production"
Importance of Appearance • Carlos, one of the head managers, talks of changing the factory to have specific look. • Walls painted in certain fashion, everything color coded • Even workers uniforms are color coded • Light blue for women, dark blue for men, and yellow for new workers
A Watchful Eye • Managers installed cameras to watch employees • make sure they were not stealing • Have large glass window for bosses to peer down at workers • "there are visitors all the time, and the windows all around. . . all the time you know they're watching you." • With everything kept tidy and color coded, bosses are able to easily see when something is wrong or if an employee is not doing their job correctly
Discrimination of Ethnicity • The head bosses are never Mexican • Some from U.S, one from Brazil in Juarez's factory • Most cannot speak Spanish fluently or have better English • sets them apart from their workers • Bosses look down at Mexican workers • Openly admits U.S employees make 20% more • When labor complaints are made, blame it on the "Mexican Mind" • Discrimination is the connection between the cleanly appearance and overly watchfulness of bosses
The Hierarchy Top managers: observing from top window • Foreign managers at top of hierarchy • Men • Mexican workers at bottom • Women Supervisors: watch lines and observe workers from the floor Workers: Keeping up with the set competition
Workers Conditions • Poorly paid • roughly 40 U.S. dollars per week • below standard of living in Juarez • based on perfect attendance- missing a day costs 1/3 of weekly pay check • Typically no promotions • 3/4 of workforce replaced annually • Leads to teen workers since lack of benefits • Obsessive observing bosses creates motivation for rapid work
Self-Worth of Employees • Part of visual aspect- making efficiency of worker public • charts, competition • "I feel ashamed. It's all just competition. You look at the girl next to you and you want to do better than she does even though it shouldn't matter." • Gives managers leverage of power by connecting worth to personal identies • Connected to value of personal appearance as well • Neither worker identity or human identity given, merely "objects"
Male Gaze • The distinction between jobs for men and jobs for women are over exaggerated • Through the hierarchy of top male supervisors and bottom female workers, compiled with the obsessive observing, the women become objectified and gendered. In a sense, it becomes a male gaze • The communication between male supervisors and female workers oftens is sexualized • Supervisors flirtatiously joke and blote about about families
Masculine Issues • Between the men in the factory, there is often competition for appearing macho • Men compete to show control over women workers • The men who work the line generally ignored with issues that affect women workers or the male supervisors because a job on the line is not deemed masculine. • Lack of supervision gives male line worker relative autonomy, however.
Gender Matters • "Gender matters because women workers are addressed and constituted within the confines of a particular set of gendered meanings-made anew on the shop floor in the transnationally produced image of nubile pliancy." • Importance of gender dynamics extend to masculine identities of the men • macho supervisors, unimportant men in "heavy" line work
Conclusion • The focus of visual upkeep in the Panoptimex factory has objectified and gendered their employees • To their women employees it has even sexualized them • This in return has created a hierarchy between the workers placing Mexicans in lower positions and women at the lowest