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Case Study By: Faisal . Lakshmi . Manika . Swati

Case Study By: Faisal . Lakshmi . Manika . Swati. Presentation Plan. Overview Product Mix Supply Chain Fabindia’s Growth Challenges SWOT Analysis Strategy Formulation Implementation. Overview. Product Mix. WIDTH. DEPTH. Women’s wear Indian (30%) Western (20%) Men’s wear (28%)

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Case Study By: Faisal . Lakshmi . Manika . Swati

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  1. Case Study By: Faisal . Lakshmi . Manika . Swati

  2. Presentation Plan • Overview • Product Mix • Supply Chain • Fabindia’s Growth • Challenges • SWOT Analysis • Strategy Formulation • Implementation

  3. Overview

  4. Product Mix WIDTH DEPTH • Women’s wear • Indian (30%) • Western (20%) • Men’s wear (28%) • Accessories (15%) • Infant, Kids, teens (7%) • Maternity wear • Upholstery and curtains (30%) • Bed linens (30%) • Table and bath linens, floor coverings (20%) • Furniture, Lighting, Home accessories (20%) • Body wash • Shampoo • Soap • Cereal • Honey • Preservers • Jams • Relishes • Coffee

  5. Supply Chain

  6. Supply Chain

  7. Fabindia’s Growth

  8. Challenges

  9. SWOT Analysis

  10. Strategy Formulation Based on the vision and mission of the retailer

  11. Retail Formats

  12. Product Strategy

  13. Implementation

  14. Thank you

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