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Instant response dial session focus groups For Political Campaigns

Instant response dial session focus groups For Political Campaigns. Background Presentation for the 17 th Annual EAPC Conference. The instant response focus group. VIDEOS FOR TESTING. The results. Print / Image Material for Testing. Which do you prefer? Why?. OR. OR. OR. Who & where.

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Instant response dial session focus groups For Political Campaigns

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  1. Instant response dial session focus groups For Political Campaigns Background Presentation for the 17th Annual EAPC Conference

  2. The instant response focus group

  3. VIDEOS FOR TESTING

  4. The results

  5. Print / Image Material for Testing Which do you prefer? Why? OR OR OR

  6. Who & where

  7. SEGMENTATION BY….. ..or any other demographic

  8. Segmenting by party Merkel - Click while connected to Internet German Chancellor Angela Merkel speaking at DAVOS, results are segmented by CDU voters and SPD voters Or copy and paste this link into a browser: http://www.youtube.com/watch?v=qvsffynF54Y

  9. SEGMENTING RESULTS BY GENDER Brown - Click while connected to the Internet British PM Gordon Brown at the Labour Party Conference, results are segmented by gender Or copy and paste this link into a browser: http://www.youtube.com/watch?v=hpUiMWh2MGk

  10. PM Brown’s Convention SpeechMale /Female Women reacted more positively than men This is a graphical representation of the speech from the previous slide: http://www.youtube.com/watch?v=hpUiMWh2MGk

  11. Advantages of instant response • Fully engages participants • Anonymous and discreet • Eliminates “dominant” participant • Moderator is aware of results in “real-time” • Feedback drives discussion • Build demographic profile • Quantitative element • Find out what really works!

  12. EXPERTISE • Message / Language expert • Strategy based on research • Former Spokesman for President Shimon Peres • Polled for PM Ehud Olmert • PM Ariel Sharon Speechwriter • Worked with Dr. Frank Luntz& Arthur Finkelstein • Former Aide to Benjamin Netanyahu • Global experience • Multi-lingual capability

  13. KEEVOON’s POLLS QUOTED IN…….

  14. Mitchell Barak US: +1-202-510-9290 IL: +972-52-404-6600INUM: +883-5100-1342-5140 mitchell@keevoon.com www.keevoon.com

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