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The State of Public Relations

The State of Public Relations. Presented by Tom Panas National Public Relations Chairman. Publicity for Your State Court. What Do We Mean By “Publicity?”. P ublicity is a “message issued on behalf of some product, cause, idea, person or institution.”.

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The State of Public Relations

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  1. The State of Public Relations Presented by Tom Panas National Public Relations Chairman

  2. Publicity for Your State Court

  3. What Do We Mean By “Publicity?” Publicity is a “message issued on behalf of some product, cause, idea, person or institution.”

  4. ….do not do publicity for publicity’s sake…Publicity should be in the service of God. By Rev. Matthew Kuhn

  5. WHYPublicize Your State Court?

  6. Educate Your Local Courts About What Your State Court Does “Ah-Ha!!! So that’s why we voted for officers at State Convention!”

  7. Introduce or Reinforce the Catholic Daughter Name (Or “Brand”)

  8. “These Catholic Daughters seem interesting. I want to find out more.” Attract Spiritual and Charitable Catholic Women Yearning to Connect With Women Like Yourselves To Join and Become Your Sisters

  9. Motivate Local Court Members to Be Enthusiastic About the CDA

  10. Encourage Court Members to Pursue the Leadership Track

  11. Add A Touch of Internal Self EsteemIt’s Wonderful to be Recognized!

  12. HOW to Provide Publicity for Your State Court Write stories for SHARE Magazine, and your diocesan/secular newspapers and parish bulletins Make Presentations about the Catholic Daughters during Mass Ask Your State Chaplains for Help Spreading the Word Persuade Court Members to Attend State Convention Send stories about state court to local court PR chairmen and ask them to publicize locally

  13. WHAT Stories Will You Tell?For Example… State Court Website and Newsletter Awards State Projects (such as Habitat for Humanity) Fundraisers to make money for state courts to operate State Convention (publicize in city where it Will be held) If You Are Trying to Reprieve a Local Court “Here and Now”: Your attendance at State Officers Conference

  14. “Mechanics” of Contacting Media See Handout, Page 2

  15. WHO(If Anyone!!) Should Do It?

  16. You Have Options One State Officer Can Handle PR “in general” PR Responsibilities Can Be Shared by Officers The State Regent Can Assign a State PR Chairman PR Can Be Done “Catch as Catch Can” PR Can Be Disregarded – not Among Top Priorities in the Busy Officer Schedules

  17. State PR Chairman

  18. Carol Schaaf, State Regent of Montana, wrote: I do not have a PR person. However I would like to have one, the problem is choosing one who will gel with all of the courts or am I looking at things the wrong way, what exactly is the criteria for a good PR person?

  19. Jane Powers, State Regent of New Hampshire wrote: NH does not have a PR chairman right now---we need one for sure!  The plan is to find someone as soon as we can.  I will let you know who that person is. Maureen Trainor, State Regent of Massachusetts, wrote: We had a newsletter chair/PR Chair (court member) who resigned during the last term. I as a State Officer then took over in an attempt to get information sent out. I am having a problem filling that position and may have to continue doing the PR.   Some Courts Are Trying To Find One

  20. Some Courts Have PR Chairmen

  21. Barb Wiechmann State Regent of South Dakota, wrote: We did have a state PR chairman.  We have a new chairman to continue. Our PR chairman is a CDA member from a local court.  Last term I had Two PR chairman.  One was from the western part of state and one from the eastern part of state.  One in each diocese.  This term it was a board decision to only have one chairman. Barbara Michael, State Regent of Louisiana, wrote: Yes, we do have a State PR Chairman, but she is not a member of the State Court, she is a Catholic Daughter from one of our local courts. She is Chair of the Circle of Love PR.  All but two dioceses have their own PR chairman but I am in the process of appointing one in each of these dioceses.

  22. Terrie Vacek, State PR Chairman of Texas Terrie invites every local court regent in Texas to appoint a Public Relations (PR) chairman.  A “yes” often follows an invitation. Goal: update State Website “I want to establish a media link to the newspapers.  I will work harder to see the local PR’s step up to the plate and do their job consistently.

  23. Anne Burgan, State PR Chairman of Maryland I was willing to take on publicity as I have been doing it for my local court for about two years. It is challenging as I work to have articles considered for SHARE and also place news items (and photos) in our local newsletter.  The State Regent is asking for information for her monthly newsletter. It is a great vehicle for sharing items among the local courts. I do plan to get information together as the State officers visit the local courts, attend fund raisers, etc. My goal is to do a good job keeping the courts aware of what the State is focusing on.

  24. State PR Chairman: Job Description Responsibilities will include writing stories and announcements, taking pictures and submitting them for newspapers, parish bulletins, state newsletter, state website and for special projects. Being the “Go-to” person for SHARE Magazine, being familiar with guidelines and submitting stories regularly. Willing to visit local courts and make presentations about PR, encouraging courts to have PR Chairman and be a link for the state to local diocesan newspapers. Ability to communicate regularly communication with state regent a must.

  25. Candidate Profile Candidates should be members in good standing of the organization and enthusiastic advocates for the Catholic Daughters. The ideal candidate will enjoy writing, photography, the media, and speaking in front of people. She should be a team player. Experience as a state or local court PR Chairman a plus, but not necessary. She must be open to the concept as “publicity in the service of God. Current state officers are eligible and their candidacy is most welcome.

  26. State PR Chairman Can Be “Go to” Person SHARE Magazine

  27. The Go To “Shareperson” Should Know: Deadlines for Each Issue How To Submit a Story Policy for Photographs See Handouts, Pages 3 and 4.

  28. Remember: Only “JPEG” -- No More Hard Copy Photos For SHARE!

  29. What Does “JPEG” Mean, Anyway?

  30. The Definition of JPEG(courtesy of Webopedia) Short for Joint Photographic Experts Group, and pronounced jay-peg. JPEG is a lossy compression technique for color images. Although it can reduce files sizes to about 5% of their normal size, some detail is lost in the compression. Lossy Compression refers to data compression techniques in which some amount of data is lost. Lossy compression technologies attempt to eliminate redundant or unnecessary information In Other Words, Take Pictures With A Digital Camera!!

  31. Use The “Snipping Tool” in Windows to Make JPEG Photos Go to Handouts Page 4

  32. Mark EtlingDonor Development Manager, Missionary Association of Mary Immaculate

  33. Your Passion and Enthusiasm for the CDA: Can Do Anything! Remember Your Most Powerful PR Tool

  34. Get Started Right Away! Have someone take a picture of your state board or individual officers. Ask each fellow state officer for the name of their diocesan newspaper Research that newspaper and find out how to submit stories Use the “Fill in the blanks” story on Page 6 of your handouts and send it with picture to diocesan newspaper Also Send Picture and Story to SHARE

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