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Trust and Semantic Web Technologies. Chris McConnell April 4, 2006. Two Ways to think about Trust. Trust in terms of Web Services Trust (or reputation) on the read/write Web. Trust and Web Services. Trust sits atop Web Services stack Web Services technologies
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Trust and Semantic Web Technologies Chris McConnell April 4, 2006
Two Ways to think about Trust • Trust in terms of Web Services • Trust (or reputation) on the read/write Web.
Trust and Web Services • Trust sits atop Web Services stack • Web Services technologies • Needed to protect against malicious users, fraud, flaky business partners. • Currently, no standard exists for trust in Web Services, so research is speculative.
How could trust be implemented? • Most articles suggest PKI implementations for authentication. • As Daconta suggests, current authentication strategies are designed for 1:1 relationships. • Web Services rely on complex relationships between services (UDDI, WSDL, APIs) more complex than 1:1
Additional Barriers to Trust • As several authors point out, keys are keys and not users. • Technological solutions do not guarantee that users are who they say they are. • Perhaps the most difficult social construct to implement in software.
An RDF approach to Trust • Uses FOAF and PKI to establish relationships for trusted interactions online. • Used to sign RDF documents and establish • Uses a third party to authenticate keys.
Trust and Web 2.0 • Issues of trust in a more explicitly social sphere. • The “read/write Web” requires trust - or at least reputation” in order to maintain integrity of information or discussion. • In these cases, it’s not a matter of keeping things private, but instead getting assurance about the quality of public information.
Reputation • Reputation is based on feedback from other users. • In offline world, reputation is generally informal • Online, reputation can be informal or formal.
A formal “Web 1.5” reputation system • Slashdot uses a “karma” system to rate the reputation of users. • When users leave comments on entries, these comments can be numerically rated by moderators. • The sum of these moderation scores determines “karma.” • Users must reach a particular karma threshold before they can get moderation privileges.
Why was this system developed? • Slashdot discussions rapidly grew out-of-hand, filled with junk posts, spam, and flamebait. • Comment ratings allow readers to filter out only the best comments. • Moderation privileges first went to users known by administrators, then randomly chosen users, until finally settling on current karma system.
Problems with this System • Initially karma was represented as a numerical value. • Some users became obsessed with karma: “karma whores” • New commenters are often ignored, alienated in the moderation system. • Replicates existing Slashdot attitudes, a self-reinforcing system.
Reputation on Wikipedia • Wikipedia does not have a formal reputation system like Slashdot. • Leaders of the project want to encourage as much participation as possible. • Relies on informal reputation. Contributions to individual articles, participation in Wikiproject, talk pages. • Vandals can be banned, have their user accounts frozen
Issues for Wikipedia • Information quality: How can we know this is good information if we don’t know the users? • Allows anonymous edits, can encourage vandals. • “Given enough eyeball…” • Reputation is an ancillary issue if many people are checking pages.
Seigenthaler Incident • Article on journalist John Seigenthaler accused him of participating in the JFK assassination. • Posted by an anonymous user. • Article went unnoticed until Seigenthaler publicized the story in the mainstream media. • Wikipedia response: barring anonymous users from creating new articles.
Other Ongoing Issues • Political staffers editing the boss’ article to remove unflattering information. • Adam Curry editing “Podcast” article to make it more favorable to him. • Articles that receive little attention can have errors that go unnoticed for long periods.
Future of Trust on Wikipedia • Jimmy Wales has said publicly that he does not believe the project needs a Slashdot-style • To improve trust, he says review processes will be expanded. • Create “gold” and “dev” versions of Wikipedia.
Other Issues of Trust on Web 2.0 • del.icio.us: what happens when spam hits a critical mass on social bookmarking systems? • Astroturf/FUD blogs. How can blogs be trusted beyond informal social reputation? • Gaming Digg, etc.