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MARKETING FORUM 2008

MARKETING FORUM 2008. Product Promotion. Content. General information Split 2008 R-410A new products Daikin Siesta R-22 new products Sky Air 2008 Altherma 2008. GENERAL INFORMATION. general catalogue English preliminary version: Dec 2007 language versions: Jan-Febr 2008

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MARKETING FORUM 2008

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  1. MARKETING FORUM 2008 Product Promotion

  2. Content General information Split 2008 R-410A new products Daikin Siesta R-22 new products Sky Air 2008 Altherma 2008

  3. GENERAL INFORMATION • general catalogue • English preliminary version: Dec 2007 • language versions: Jan-Febr 2008 • English final version: March 2008 • language versions: April-May 2008 • Improvements for 2008 • further automation to generate general catalogue • Improved cooperation DENV-suppliers • planning file • file put on the extranet with overview of availability of literature (PL, PC, DB, SM) • updated every 2 weeks

  4. SPLIT 2008

  5. OVERVIEW Environment Comfort Differentiation Design Choice Price competitiveness Affordability

  6. ◙ Full match ○ Match but not main feature

  7. NW-SII – alpha Mid G – GBS FTXS20-50G – RK/XS20-42G – RK/XS50G

  8. FTXS-G Features – introduction

  9. FTXS-G Features – overview NEW NEW

  10. FTXS-G Features2 area intelligent eye NEW • 2 area intelligent eye: • The air flow is sent to the area where no person is detected • When 2 people are detected, Comfort mode (up for cooling, down for heating) and Intelligent eye (away from the person) should be combined. The air conditioner will thus not direct the airflow towards the people. • When no people are detected, the air conditioning will go into energy saving mode after 20 min

  11. FTXS-G Features energy saving during operation standby NEW • Energy saving during operation standby • No people are detected for 20 min. • Reduction from 10W to 2W in standby mode • Factory default setting: OFF • To activate: settings need to be changed by removing the outdoor unit connector.

  12. FTXS-G FeaturesWeekly timer Increased controllability at hand. The weekly timer allows to program the unit on a weekly basis. Different combinations of settings will be allowed for each day of the week, so that end-users will be able to comfortably adapt the functioning of the unit to their needs and habits. Weekly timerdisplay area Weekly timersetting buttons

  13. RK/XS-G Features 50 class 20-25-35 class

  14. FTXS-G & RK/XS-G Specifications - preliminary

  15. FTXS-G Specifications - preliminary

  16. RK/XS-G Specifications - preliminary

  17. ◙ Full match ○ Match but not main feature Positioning

  18. Positioning – comparison competitors

  19. Positioning – comparison competitors

  20. Timings

  21. GSIFTK/X20,25,35GV RK/X20,25,35GV

  22. FTK/X-GV Features • Replaces FTK/XS20-35C • NOT compatible with multi outdoors NEW

  23. RK/X-GV Features

  24. ◙ Full match ○ Match but not main feature Positioning

  25. Positioning – comparison competitors

  26. Timings

  27. GSN FTYN25,35GX RYN25,35GX

  28. FTYN-GX Features • Replaces FT(Y)N25,35D • Stop Cooling Only model • Price competitive model for sales expansion

  29. RYN-GX Features • Stop cooling only model • Price competitive model for sales expansion

  30. Positioning - comparsion competitors

  31. Timings

  32. Multi – GBM3MXS68G

  33. Development aim • 3 port 68 class is added to expand sales (especially in Italy)

  34. Official combinations Note: for other possibilities see combination database

  35. Timings * Note: also combinable with current NW-S (FTK/XS-D)

  36. Positioning – comparison competitors

  37. Update outdoor units

  38. Overview updated outdoor units

  39. GSN R-22FTY25,35GX RY25,35GX

  40. FTY-GX Features • Replaces ATY20,25,35DV • Stop 20 class • Price competitive model for sales expansion

  41. RY-GX Features • Replaces ARY20,25,35DV • Stop 20 class • Price competitive model for sales expansion

  42. Timings

  43. Positioning – comparison competitors

  44. SKY AIR 2008

  45. Floor standing unitFVQ71, 100, 125BV1B

  46. FVQ-B Features • Developed for stores with open terraces • Ideal for use in existing shops since only piping connection is needed • Especially developed for southern markets

  47. Timings

  48. Sky Air - outdoor unitsModel change for Harmonics

  49. Sky Air outdoor units • To comply with the new EMC Harmonics regulations EN61000-3-12, a minor model change will be executed on some outdoor units. • EN61000-3-12 will be enforced in February 2008.

  50. Timings

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