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Social Media for School Counselors

Enhance your counseling office with social media strategies. Explore ethical concerns, engage students where they are, and avoid pitfalls. Learn tools like Remind.com, Facebook Pages, and Twitter for educational outreach and communication. Navigate the benefits and dangers, adhering to ASCA Ethical Guidelines. Create professional accounts, utilize hashtags, and connect with outside resources. Start small, reduce stress, and always prioritize student privacy. Stay updated, set boundaries, and link accounts for advanced use. Maximize the impact of social media in your counseling practice.

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Social Media for School Counselors

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  1. Social Media for School Counselors NACAC Essentials of Professional Development – Detroit October 6, 2016 Holly M. Markiecki-Bennetts Director, College Counseling – U of D Jesuit High School and Academy

  2. Goals and Outcomes for Today • Learn effective ways to communicate via social media • Develop a social media plan • Explore ethical concerns regarding social media • Explore a variety of social media tools to be used in a school counseling office

  3. Why Use Social Media? • Email is not always an effective means of communication • Quick and easy way to share information • Easily accessible – even on a mobile device • Meet students where they are • Opportunity for teachable moments

  4. Dangers of Social Media • Social media and technology change rapidly so there is a constant need to stay up to date • Reponses to posts can be inappropriate • Blurring the boundary between student/counselor • Liability (consult ethical guidelines) • Access by those not authorized to post • Posting pictures without parental permission

  5. ASCA Ethical Guidelines • The American School Counselor Association provides guidance for practice – Dual Relationships Confidentiality Technology and records

  6. Starting out • When starting a social media plan • See what’s out there that you can adapt other sites/pages for your own use • Realize that even utilizing your sites well, there are still students who “won’t see it” • Make sure your links work • Start small • Social media should reduce stress, not create it

  7. Sites to Consider • Remind.com • Facebook Pages • Twitter

  8. Remind.com • Text messaging program • Students and parents can use email instead if they do not have unlimited texting • Set message to arrive at a later date/time • Cannot respond directly to the text • Easy to set-up • No real social media footprint

  9. This is what your screen will look like!!!

  10. Facebook Pages • Pages are the equivalent of an online bulletin board: • Use to share information from other sources, i.e. NACAC, Michigan College Access Network (MCAN), ACT, The College Board , etc.

  11. Facebook tips • Create a professional account and make sure you are posting as your office • Type “Facebook for Educators” into any search engine and you will see many articles for tips • Search Facebook for School Counseling Pages • Pay attention to posts/comments under department posts

  12. Twitter • Easy way to share “retweet” other sources • Better Make Room, MCAN, NACAC, College Admission Offices, Labor Statistics, Job Fairs, etc • Teens don’t always “follow” the account because you won’t follow them back • Helps connect your school to outside resources • More cumbersome to toggle between personal and professional account

  13. Considerations • What do you need? • What are your limits? • Do you have time? • Set boundaries • What site(s) make the most sense? • For your students • For you • For your stakeholders

  14. Advanced use • Ability to link multiple accounts (Facebook, twitter) • Embed in your website • The Hashtag # - this is how topics trend - try searching #NACAC2016 or #MACACinOhio on your social media sites • The @ sign tags a page/person/account • Use when you want to link to another source • At the NACAC Essentials Conference in #Detroit @NACAC

  15. Scopes 4 School Counselors http://scope4scs.com/

  16. Ethical Considerations Consult your district policies regarding social media. Look at your on-line presence – you don’t want to over share with students! Don’t use your personal account for your counseling media – create new accounts f for professional use Social media is another form of communication. Use the ASCA and ACA Ethical Standards to guide your use of Social Media. https://www.schoolcounselor.org/magazine/blogs/may-june-2012/the-brave-new-world-of-social-media

  17. Questions Holly M. Markiecki-Bennetts U of D Jesuit High School and Academy holly.bennetts@uofdjesuit.org https://www.facebook.com/UDJCollegeCounseling https://twitter.com/UDJCollCoun

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