1 / 23

Creative Alumni Outreach Strategies

Creative Alumni Outreach Strategies. April 21, 2009 Jonathan “JC” Cohen, Director Scott Price, Assistant Director URJ Henry S. Jacobs Camp Utica, Mississippi. Agenda. How We Got Started Keeping Data Current How Does HSJ Do It? Building Community Age Cohorts Involvement

patty
Download Presentation

Creative Alumni Outreach Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Creative Alumni Outreach Strategies April 21, 2009 Jonathan “JC” Cohen, Director Scott Price, Assistant Director URJ Henry S. Jacobs Camp Utica, Mississippi

  2. Agenda • How We Got Started • Keeping Data Current • How Does HSJ Do It? • Building Community • Age Cohorts • Involvement • Alumni Association • Building Donors • Brick Campaign • “Friends of Jacobs Camp” Campaign Creative Alumni Outreach Strategies

  3. How HSJ Got Started • Oct. ’06 – scanned the general information page of every camper file in storage • Oct. ’06 – sent the scanned files to Cambodia. • Dec. ’06 – Received information back in Excel format & began de-duping process • March ’07 – After months of de-duping, we did a mass data input into DPO • November ’07 – Did 1st targeted letter campaign Creative Alumni Outreach Strategies

  4. Keeping Data Current • Continuous Process • Online & Off • All staff that work with data understand data currency processes Creative Alumni Outreach Strategies

  5. Offline Press Release Events Business Cards Postcards Networking Online Newsletters Online Registration Facebook Twitter How Does HSJ Do It? Creative Alumni Outreach Strategies

  6. Each month we send a press release to our regional congregations, agencies, and press. This is a easy way for them to keep HSJ in their congregations & communities. Press Releases Creative Alumni Outreach Strategies

  7. Events • We hold HSJ Alumni Events in cities we are visiting • Sept. ’07 – Chicago (URJ Youth Division Meeting) • Nov. ’08 – Dallas (URJ-SWC Biennial) • Attempted one in Boston, Western Mass/Connecticut • HSJ Book Party • With Roger Bennett, author of Camp Camp • In New Orleans, immediately after the NOLA Book Fair • Had Fried Chicken and other camp foods on camp trays • 40th Reunion • Saturday, August 8, 2009 • Alumni Family Camp • Wednesday, August 5-9, 2009 Creative Alumni Outreach Strategies

  8. Creative Alumni Outreach Strategies

  9. E-Newsletters Creative Alumni Outreach Strategies

  10. Online Registration Creative Alumni Outreach Strategies

  11. Online Registration • Alumni can sign up to receive: • E-newsletters • Event announcements • Volunteer Opportunities • Etc. Creative Alumni Outreach Strategies

  12. Social Networking Creative Alumni Outreach Strategies

  13. Creative Alumni Outreach Strategies

  14. Benefits of HSJ’s Efforts • Number of alumni in database…609 • Number of alumni who have attended events…100 • Number of alumni who have visited HSJ…too many • Number of Alumni who are on the Camp Committee…24 out of 50 • Number of Alumni in Facebook Fan Club…917 Creative Alumni Outreach Strategies

  15. Goal Create & Connect Affinity Groups Kibbutz Groups Age Cohorts Building Community Creative Alumni Outreach Strategies

  16. Alumni Involvement • Up onto recently, HSJ has done a poor job of getting alumni involved. It was mostly driven from Camp staff (i.e. JC & Scott). • FUTURE…we have created a task force (Alumni Action Squad) to help us form the “Jacobs Camp Alumni Association” (more on this later). Creative Alumni Outreach Strategies

  17. Alumni Association • Alumni Action Squad – the task force mentioned earlier. • First Alumni Association Meeting • August 9th Creative Alumni Outreach Strategies

  18. Purpose Networking among HSJ Alumni Development Fundraising Sharing information about HSJ happenings Alumni Association Creative Alumni Outreach Strategies

  19. Alumni Association– Continued • Pathways to Involvement • Networking Point Person/People • The local “connector” for alumni. • Event Planner(s) • Both planning local event, and coordination of local implementation of national events (i.e. HSJ Shabbat across America). • Campaign Chair • Camp Ambassador • The person who is most in the “loop”. • The representative to the national association board. Creative Alumni Outreach Strategies

  20. Alumni Association – Even More… • Timetable • Announce “HSJ Shabbat Across America” • Identify local event chairs. • June 12-13 IS “HSJ Shabbat Across America” • Goals: To bring people together, hype the Reunion, and conduct an alumni association focus group of sorts. • August 8 – 40th Anniversary Reunion • Fall/Winter – First Locally-Led Events Creative Alumni Outreach Strategies

  21. Alumni Brick Campaign Friends of Jacobs Camp Campaign Turning Alumni Into Donors Creative Alumni Outreach Strategies

  22. Questions for Us • Jonathan “JC” Cohen, MAJCS/MSW • Director • jc@urj.org • Scott Price • Assistant Director for Development • sprice@urj.org URJ Henry S. Jacobs Camp 3863 Morrison Road Utica, Mississippi 39175 601-885-6042 http://jacobs.urjcamps.org Creative Alumni Outreach Strategies

  23. For More Information • This presentation and recorded session will be available in our Webinar archives by the end of the week: http://webinar.gijptech.org • Tech Program Blog: http://blog.gijptech.org • Tech Program eNewsletter Archives: http://enewsletter.gijptech.org Creative Alumni Outreach Strategies

More Related