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DIGITAL RADIO SWITCHOVER – ONE YEAR ON. Bob Davis, Digital Radio Co-ordinator, SMMT Lee Harris, Managing Director, Open Automotive. 22 September 2011. During presentations (10.30am – 11am) everyone will be muted so that only the presenters will be heard.
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DIGITAL RADIO SWITCHOVER – ONE YEAR ON Bob Davis, Digital Radio Co-ordinator, SMMT Lee Harris, Managing Director, Open Automotive 22 September 2011
During presentations (10.30am – 11am) everyone will be muted so that only the presenters will be heard. There will be a Q&A session straight after presentations (approx 11am). Click on the hand symbol to show that you have a question. If you are experiencing any technical problems please call 020 7344 1611
CONTENTS Action Plan framework In-vehicle progress Technology & Equipment Group Market Preparation Group Others Members’ views
ACTION PLAN FRAMEWORK In-Vehicle Sub-Group Domestic Radio Sub-Group
ACTION PLAN FRAMEWORK IN-VEHICLE SUB-GROUP Traffic and Travel Services Q2 2011 Minimum Specification Q3 2011 Antenna/Receiver Sensitivity Q4 2011 Market Monitoring Q2 2012 Approved Installation Q1 2013 (Q4 2011) Consumer Advice Q1 2013
IN-VEHICLE PROGRESS Car market analysis developed Traffic and Travel Services report Minimum specification agreed Digital Radio Certification Mark
IN-VEHICLE RELATED WORK IN PROGRESS Certification process for OE radios Test regime for aftermarket receivers Implementation guidelines for broadcasters Antenna specification Installers qualification Installation businesses’ accreditation scheme
TECHNOLOGY & EQUIPMENT GROUP Domestic radio minimum specification DAB+
MARKET PREPARATION GROUP Develop and co-ordinate strategy to raise public and industry awareness and understanding of digital radio and a subsequent Digital Radio Switchover Developing a consumer proposition Communicating the advantages of the Certification Mark
DIGITAL RADIO CERTIFICATION MARK For products and services which will see consumers through the switchover period Automotive industry wants early introduction DCMS working towards late – 2012 launch
DIGITAL RADIO CERTIFICATION MARK Decide the application process Agree products and services to be covered Agree appropriate test and enforcement procedures Decide how to promote the Mark Decide who will pay for promotional activity LAUNCH PROCESS
OTHER ACTION PLAN CONTACTS BBC listener research transmitter coverage transmitter roll-out CEG Digital Radio Committee Ofcom research
MEMBERS’ VIEWS Progress to date What’s needed in the next 12 months from Government Broadcasters: coverage content What do members need from SMMT?
Questions and Answers Please click on the hand symbol to raise your hand if you have a question. Please ensure that you are connected to the audio to ask a question. Alternatively, you can type your question. Email: memberservices@smmt.co.uk with your questions after this session. Slides available after the event at www.smmt.co.uk/memberservices