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Lei Xi Wenxi Jiang Hanshu Guo Shuojun Wang

Strategic Plan Of Coffee Business Lei Xi Wenxi Jiang Hanshu Guo Shuojun Wang Coffee Shop Vision for the Business Coffee shop in Shanghai, China The best location: Nanjing Street– the most famous shopping center in Shanghai Vision for the Business The area of our

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Lei Xi Wenxi Jiang Hanshu Guo Shuojun Wang

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  1. Strategic Plan Of Coffee Business Lei Xi Wenxi Jiang Hanshu Guo Shuojun Wang

  2. Coffee Shop

  3. Vision for the Business • Coffee shop in Shanghai, China • The best location: Nanjing Street– the most famous shopping center in Shanghai

  4. Vision for the Business • The area of our coffee shop: 300 m2 (a large population ) • Market goal: foreign visitors and higher- income people

  5. LOHAS life style “LOHAS” : lifestyle of healthy sustainability.

  6. Our value proposition • Complete services -- carryout service -- laptops and wireless

  7. Our value proposition • Healthy food -- organic ingredients -- low salt, low sugar, low fat meals -- low calorie dessert

  8. Our value proposition • Superior environment -- background music ( Blues, Classical Music ) -- separated part ( Public part, private part )

  9. Our Competitive Advantages • Offer DIY program ( young generation) • Provide new products every month ( style coffee, dessert, meals ) • Unique dinner set– choose your own cup and buy it

  10. Our competitive advantages • Relative goods( cups, T-shirt, watches )

  11. Our competitive advantages • Theme Party – get to know other people, share our coffee time together

  12. Organization of the Business • Hours of operation: weekdays-- 14 hours weekends-- 15 hours • Staffing: servers 10-12, managers 2, cooks 3 • Scheduling: weekdays-- 10am~12pm weekends-- 10am~1pm

  13. Our Products • High quality coffee beans -- blend coffee ( Columbian, Mocha, Blue Mountain… ) -- style coffee ( Irish coffee, Ice coffee, Cappuccino…)

  14. Our Products • Tea ( offer Chinese traditional tea ) -- Green tea: Longjing tea, Biluochun tea… -- Black tea -- Oolong tea -- Flower/Fruit tea: ( Lavender tea, Jasmine tea )

  15. Our Products • Dessert ( cake, ice-cream) • Juice and sodas • Meals ( Basic choice & special alternative choice , monthly change)

  16. Our Price • $ 10 / person -- basic: a cup of coffee + cake (we provide another cup of free coffee when you finish the first cup) +

  17. Our Promotion • Coupon: offer discount • Ads in local radio or television • Free samples • Cooperation agreement with some companies

  18. Our Place and ownership • Commercial district -- Golden triangle area in Jing’an district, Shanghai, China • Our ownership model: Partnership

  19. The End

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