1 / 10

The Inaugural X 2 O Games

The Inaugural X 2 O Games Sponsored by April 1 st – 4 th , 2004 Hawaii Surfing Long Board Short Board Kite Surfing Big Air Freestyle Water-Skiing Kneeboarding Tricks/Jumps Slalom Wakeboarding EXTREME Water Sports The X 2 O Games

paul
Download Presentation

The Inaugural X 2 O Games

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Inaugural X2O Games Sponsored by April 1st– 4th, 2004 Hawaii

  2. Surfing Long Board Short Board Kite Surfing Big Air Freestyle Water-Skiing Kneeboarding Tricks/Jumps Slalom Wakeboarding EXTREME Water Sports

  3. TheX2O Games • Lack of extreme water sports competitions for men and women • Emerging sports need a showcase • Can come together to advance the world of extreme water sports • Introduce athletes to a new and fun challenge: The X-athlon

  4. X-athlon Stage 2: Island/Platform with Wall Climb and Zip-line Turn Buoy Stage 3: Swimming (1 mile) Start Stage 1: Sea Kayaking (1.5 miles + 0.5 mile) Finish What is the X-athlon?

  5. When April 1-4, 2004 Thurs- Sun. Early in season for sports featured Thursday 5pm kick-off Friday 10am-10pm Day 1 Saturday 10am-10pm Day 2 Sunday 10am -10pm Day 3 Where Waves and Calm Areas Oahu, Hawaii Diamond Head Beach Hanauma Bay (Calm) 15 Minutes Apart What Concerts Food Promotional Displays Tickets: $18/day $45 Full Intensity Pass Timing & Logistics

  6. RIDE THE WAVE OF INTENSITY Theme & Logo

  7. Title Sponsor Why Virgin? • Name recognition within our target demographic • Availability of “VirginXtras” • User-friendly edginess and youthful image

  8. Presenting Sponsors

  9. Sponsor Leveraging • Virgin Mobile – Text message results • Sierra Mist – The Sierra Mist Tent • Hurley Intl. – The Hurley Surfulator • Pringles – The Pringles Playground • Philips – The Philips Digital Chalet • Honda Element – Display Car & Demos

  10. Non-fashion Merchandising

More Related