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The Cauldron. Key LeversInternal markets for new ideasVenture capital model of internal entrepreneurs seeking funding from both internal and approved external sourcesUse of peers, rather than bosses, to screen and evaluate opportunitiesLoose structure and frequent organizational changesExample: Enron
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1. 5 “Innovation Styles” for Organizing the Innovation Process
3. The Fertile Field Key Levers
Manage the overall portfolio of core competencies and strategic assets
Bring people together across organizational boundaries to share information and discover opportunities
Create mechanisms that gather, disseminate, and track new ideas and learnings for all employees
Determine when and if to spin off a growing business
Examples
Emerson Electric (Growth Process)
Royal Dutch/Shell (Gamechanger)
Lucent Technologies
4. The Spiral Staircase Key Levers
Create a profound sense of core purpose
Let everyone know their innovation contribution is important
Give teams the leadership and autonomy they need to win
Create a culture of experimentation and commitment to learn
Examples
Charles Schwab
British Airways
Allstate (BVP Process)
5. The PacMan Key Levers
Use strategic intent to guide the entrance into new markets and development of new competencies
Develop alternatives early in the innovation process
Take stakes in promising start-ups, using the market as a screen
Assess competitive responses to strategy innovations
Examples:
Cisco
Microsoft, WorldCom
6. The Explorer Key Levers
Aspire beyond what seems possible
Design and carry out effective and low-cost experiments
Use Strategic Intent to guide the entrance into new markets and development of new competencies
Emphasize continuous, cumulative learning
Examples:
Monsanto (15 years to shift from chemicals to life sciences)
Corning (12 years to develop optical fiber)
Motorola (10 years to develop cell phones)
7. Characteristics of Various Innovation Styles