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5 Innovation Styles for Organizing the Innovation Process

The Cauldron. Key LeversInternal markets for new ideasVenture capital model of internal entrepreneurs seeking funding from both internal and approved external sourcesUse of peers, rather than bosses, to screen and evaluate opportunitiesLoose structure and frequent organizational changesExample: Enron

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5 Innovation Styles for Organizing the Innovation Process

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    1. 5 “Innovation Styles” for Organizing the Innovation Process

    3. The Fertile Field Key Levers Manage the overall portfolio of core competencies and strategic assets Bring people together across organizational boundaries to share information and discover opportunities Create mechanisms that gather, disseminate, and track new ideas and learnings for all employees Determine when and if to spin off a growing business Examples Emerson Electric (Growth Process) Royal Dutch/Shell (Gamechanger) Lucent Technologies

    4. The Spiral Staircase Key Levers Create a profound sense of core purpose Let everyone know their innovation contribution is important Give teams the leadership and autonomy they need to win Create a culture of experimentation and commitment to learn Examples Charles Schwab British Airways Allstate (BVP Process)

    5. The PacMan Key Levers Use strategic intent to guide the entrance into new markets and development of new competencies Develop alternatives early in the innovation process Take stakes in promising start-ups, using the market as a screen Assess competitive responses to strategy innovations Examples: Cisco Microsoft, WorldCom

    6. The Explorer Key Levers Aspire beyond what seems possible Design and carry out effective and low-cost experiments Use Strategic Intent to guide the entrance into new markets and development of new competencies Emphasize continuous, cumulative learning Examples: Monsanto (15 years to shift from chemicals to life sciences) Corning (12 years to develop optical fiber) Motorola (10 years to develop cell phones)

    7. Characteristics of Various Innovation Styles

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