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INNOVATION PROCESS. By Elisante Ole Gabriel (Tanzania) egabriel@edenconsult.net, www.olegabriel.com +255-784-455-499. INNOVATION and the ENTREPRENEUR. Innovation is the specific function of entrepreneurship Is the means to create new wealth
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INNOVATION PROCESS By Elisante Ole Gabriel (Tanzania) egabriel@edenconsult.net, www.olegabriel.com +255-784-455-499
INNOVATION and the ENTREPRENEUR • Innovation is the specific function of entrepreneurship • Is the means to create new wealth • Is the process to convert opportunities into marketable ideas • Is the vision to create a good idea and the perseverance and dedication to remain with the concept through implementation.
INNOVATION and the ENTREPRENEUR • Entrepreneurs blend imaginative and creative thinking with a systematic, logical process ability. • They develop ability to see, recognize and develop opportunities. • There key questions need to be addressed Questions include:
INNOVATION and the ENTREPRENEUR • What is the problem? • Whom does it affect? • How does it affect? • What costs are involved? • Can it be solved? • Would the marketplace pay for a solution?
Role of Creativity • Is the generation of ideas that result in the improved efficiency of a system. • Two aspects:-process and – people • Process (goal oriented) • People (resources that determine the solution)
Problem Solving Approaches/Adaptor • Solving rather than finding problem • Attempts to refine current practices • Tends to be means oriented • Sensitive to group cohesion and cooperation • Precise methodical approach • Employees are disciplined
Problem Solving Approaches/Innovator • Discovers problems and avenues of solutions • Questions basic assumptions related to current practices • Little regard for means- more interested in ends • Little tolerance for routine work • No need for consensus
Nature of the Creative Process • Creativity is a process that can developed and improved • Creativity is not some mysterious and rare talent reserved for few • The creative process involves seeing relationship between things that others have not seen
Background of Knowledge Accumulation • Read in a variety of field • Join professional groups and associations • Attend professional meetings and seminars • Travel to new places • Talk to people about your subject • Develop a subject library for future reference • Pursue your natural curiosity
Incubation Process • Engage in routine or mindless activities • Exercise regularly • Play (sport, game, puzzle) • Think about the project or problem before falling asleep • Meditate and or self hypnosis • Sit back and relax on a regular basis
Idea Experience • Day dream and fantasize about your project • Practice your hobbies • Working in leisurely enrolment • Keep a notebook to record late night or early morning ideas • Take break while working
Evaluation and Implementation • Increase your energy level with proper exercise, diet and rest • Educate yourself in the business planning, process and all facets of business • Test your ideas with knowledgeable people • Take notice of your intuitive ideas and feelings • Seek advice from others…
The creative thinking process • Incubation • Knowledge Acc Creative Ideas process Evaluation and implementation
Characteristics of Creative People • Bright but not necessarily brilliant • Good at generating a high degree of different ideas in short period of time • Have positive image of themselves • Sensitive to the world around them • Able to withhold a decision to a problem till sufficient facts are collected • Motivated by challenging problems
Characteristics of Creative People • Value their independence and no need for group approval • Lead a rich imagination • Flexible and not rigid or dogmatic • Concerned with meanings and implications of a problem.
The Creative Climate • A trustful management that does not over control the personnel • Open channels of communication among all members of the business • Considerable contract and communication with outsiders • Large variety of personality types • Willingness to accept change
The Creative Climate • Enjoyment in experimenting with new ideas • Little fear of negative consequences for making mistakes • Selection and promotion of employees based on merit • Use techniques that encourage ideas • Sufficient financial, managerial, human and time resources for achieving goals
Innovative Process • Successful innovators: • Look at figures • Look at people • Analytically workout what the innovation has to be to satisfy the opportunity • Look at potential users of the product to study their expectations, values and ideas • Create new customers and new markets
Types of Innovation • Invention • Extension • Duplication • Synthesis (combination of existing concepts and factors into a new formation)
Principles of Innovation • Be action oriented • Make the product, process or service customer-based • Make product, process, or service simple and understandable • Start small • Aim high • Try-test-revise
Principles of Innovation Finally • Learn from failure • Follow a milestone schedule • Reward heroic activity • Work, work, work.
THE END Thank you for you Attention