Page Design / Style Guide

1. Page Design / Style Guide Importance Design Principles Design Elements

2. Importance • First impression is purely visual • Sloppy format alienates reader Good Page Design • Helps reader understand your information • Helps reader locate information • Helps reader notice important content

3. Basic Design Principles • Proximity • Alignment • Contrast • Repetition

4. Proximity Use white space to place related items close to one another Not Grouped Grouped Martina Aleverez AAA Consultants, Inc 4357 Evington Street Montclair, NJ 50517 (416) 232-9999 Martina AleverezAAA Consultants, Inc 4357 Evington StreetMontclair, NJ 50517(416) 232-9999

5. Proximity White space gives shape to document and orients the user

7. space for headings space for margins space for illustrations

8. Alignment Arbitrary placement of text causes confusion for the reader Arbitrary Placement Alignment  Relationship Martina Aleverez AAA Consultants, Inc 4357 Evington Street Montclair, NJ 50517 (416) 232-9999 Martina AleverezAAA Consultants, Inc 4357 Evington StreetMontclair, NJ 50517(416) 232-9999

9. Alignment Grid lines can be used to create the page layout

11. Contrast Use contrast to establish hierarchy and focus No Contrast Contrast  Emphasis Martina Aleverez AAA Consultants, Inc 4357 Evington Street Montclair, NJ 50517 (416) 232-9999 Martina AleverezAAA Consultants, Inc 4357 Evington StreetMontclair, NJ 50517(416) 232-9999 CAUTION:Don’t overdo graphic contrast !

12. Long paragraph: no more than 15 lines Information closely related – history, background Short paragraph: Complex material Step-by-Step instructions Emphasizing vital information Instead of indenting short paragraphs, separate them with a blank line Contrast Taylor each paragraph to its purpose

13. Contrast Use lists for easy reading Items you might list: • Advice or examples • Conclusions/recommendations • Criteria for evaluation • Errors to avoid • Material for a procedures • Equipment in a procedure • Parts of a mechanism • Steps in a sequence

14. TYPE IS TO READ Type is to read Contrast Select type that is easy to read Serif Sans Serif Times New Roman abcdefghijklmnopqr stuvwxyz1234567890 Arial abcdefghijklmnopqr stuwxyz1234567890 Avoid allCaps

15. 48 point 36 point 24 point 18 point 14 point 12 point 10 point 8 point posters presentation slides titles text footnotes

16. Repetition • Same grid pattern throughout • Same type treatment (font, size, color, etc.) for headings, subheadings, and text Use repetition to unify your communication visually

17. Repetition Use consistent headings and subheadings

19. Parallel Descriptive Introduction Past Designs for Particle Beam Fusion New Design for Particle Beam Fusion Charging Marx Generators Forming Line Pulse Generating Particle Beam Transporting Particle Beam Irradiating Deuterium-Tritium Pellets Results of New Design Conclusions and Recommendations Section headings should be descriptive and parallel Non-Parallel Non-Descriptive Introduction Background Marx Generators Line Pulse Beam Generation Transporting Beam Pellets Results Conclusions

20. Long lists with no sub-headings hide organization Performance of the Solar One Receiver Introduction Steady State Efficiency Average Efficiency Start-Up Time Operation Time Operation During Cloud Transients Panel Mechanical Supports Tube Leaks Conclusion Performance of the Solar One Receiver Introduction Receiver’s Efficiency Steady State Efficiency Average Efficiency Receiver’s Operation Cycle Start-Up Time Operation Time Operation During Cloud Transients Receiver’s Mechanical Wear Panel Mechanical Supports Tube Leaks Conclusion

21. Design Elements • Text • Headings / Subheadings • Graphics • White space / grid • Headers and footers • Physical features