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Flying Solo LIVE! How (and why) to create a winning website.

Flying Solo LIVE! How (and why) to create a winning website. Welcome. Overview The Web Showroom How (and why) to create a winning website. The big picture Where to start? Case studies Building your site Website must have’s The future. The Big Picture. Did I say big?

paula-burton
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Flying Solo LIVE! How (and why) to create a winning website.

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  1. Flying Solo LIVE! How (and why) to create a winning website.

  2. Welcome • Overview • The Web Showroom • How (and why) to create a winning website. • The big picture • Where to start? • Case studies • Building your site • Website must have’s • The future

  3. The Big Picture • Did I say big? • Over 1 billion internet users globally • 80% of Australians • 1,000,000 Australian business users • 60% of businesses buy online • It just keeps growing...

  4. The Big Picture • And that helps me how? • A Level playing field • The guard has changed • Huge opportunities • Leads (to the right customers) • Sales • Reputation building • And more... • The real question...

  5. Where do I start? • In the middle? • Web 2.0, .NET, design, colour, domain names? • Or... at the beginning. • Sales? Leads? Credibility? • A website mission statement • Discipline • Simplicity • Suitability • Strategy

  6. Case Studies • What is the website mission? • Search google.comyahoo.com • Telcostelstra.comoptus.com.auatt.com • Web exa.com.authewebshowroom.com.au • Small Business cityviewrealestate.com.aujoannamcmillanprice.com

  7. Building your site • Ever built a house? • Good builder / bad builder • Price does not add up • Variations • Maintenance • A quick renovation • Before you start: • Budget • Time • Skills • Getting the word out

  8. Building your site • The flavours: • D.I.Y. • Template design/technology • Custom design and shared technology • Totally custom • The gaps and exceptions • Where do you want to spend your money? • Horses for courses

  9. Building your site • D.I.Y. • Who is it good for? • People with a design eye and technical skills • You need discipline • You need time • Unknown outcome • Who are you? • Frontpage, Dreamweaver, JoomlaFarCry, .NET, PHP, ColdfusionMS Access, SQL Server, MySQL. • Cost: $0 - $2,000 + hosting

  10. Building your site • Template design/technology • Who is it good for? • People with a design eye and technical skills • You need discipline and time • ‘Web Builder’ • Keep it simple • Limited flexibility • Often suits a narrow mission • smartyhost.com.au, chilliwebsites.com goodbarry.com, godaddy.com blogger.com, wordpress.com • Cost: $0 - $500 + hosting

  11. Building your site • Custom design and shared technology • Who is it good for? • People wanting to outsource • Small business budgets • Needing powerful common functionality • Flexibility depends on solution • Premium for professionalism • thewebshowroom.com.au eknowhow.commelbourneit.com.au • Cost: $500 - $5,000 + hosting

  12. Building your site • Totally custom • Who is it good for? • 100% outsourced • Larger budgets • Total flexibility needed • Longer timeframe • Long term budgets • red5.com.auexa.com.auwiliam.com.au • Cost: $3,000 - $100,000

  13. Building your site • The Questions... • Last ten sites • 5 happy customers • Longevity • Google results? • Company size? Structure? • Who owns my website? • Ongoing costs? Changes? • Remember your website mission.

  14. Website Must Have’s • Get the most out of your website • Content, content, content (and a CMS) • So you meet this great prospect... • The basics • Personality • Contact details • Blog • Keep it simple • Promises • Analytics • Paid marketing • Unpaid marketing • Adapt

  15. The future of the web • Should I care? • To geek or not to geek? • Bleeding edge or just bleeding? • Blogs • Podcasts • RSS • YouTube • Mobiles • Second life • Flash • Facebook • Splash pages

  16. Is it that time already? • The Big Idea... • Questions • More information

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