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HOW TO BRAND

UW-STOUT IDENTITY. HOW TO BRAND. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity. RESOURCE. BRANDING QUICKGUIDE: www.uwstout.edu/identity/upload/UM_BrandingQuickguide_v3.pdf. * You will asked to log into the UW-Stout intranet to access.

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HOW TO BRAND

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  1. UW-STOUT IDENTITY HOW TO BRAND UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity

  2. RESOURCE BRANDING QUICKGUIDE: www.uwstout.edu/identity/upload/UM_BrandingQuickguide_v3.pdf * You will asked to log into the UW-Stout intranet to access UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity

  3. INDEX • WHY DO I NEED TO BRAND? • USING THE TEMPLATES • SHEILD & RIBBON COLORS • RIBBON TEXT • APPROVED FONTS & COLORS UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity

  4. 1. WHY DO I NEED TO BRAND? OBJECTIVES: • Learn why branding is important • Become familiar with what branding pieces look like UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity

  5. 1. WHY DO I NEED TO BRAND? KEY POINTS: • Branding is vital to any business or service • Branding promotes recognition • Your brand helps set you apart from the competition • A strong brand provides your business value • A brand needs to be consistent

  6. 1. WHY DO I NEED TO BRAND? EXAMPLES OF UW-STOUTS BRAND:

  7. 2. USING THE TEMPLATES OBJECTIVES: • Learn how to download templates • Find the right template • Know the different between bleed and no bleed UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity

  8. 2. USING THE TEMPLATES KEY TERMS:

  9. 2. USING THE TEMPLATES DOWNLOAD TEMPLATES HERE: www.uwstout.edu/identity/intranet/downloads.cfm KEY POINTS: • Shield and ribbon must be located on the first page of a multi-page document or on the front of a two-sided piece. • Use a template for anything larger than 3” x 5”

  10. 2. USING THE TEMPLATES DOWNLOAD THE APPROPRIATE FOLDER

  11. 2. USING THE TEMPLATES UNZIP FOLDER AND OPEN INDESIGN FILE

  12. 2. USING THE TEMPLATES EMAIL identity@uwstout.edu WHEN: • A template is not available in your desired size • You are creating a large banner or exhibit graphic • If you have any questions WHAT WOULD YOU LIKE TO DO NEXT? TAKE QUIZ REVIEW SECTION

  13. 2. USING THE TEMPLATES THIS IMAGE IS AN EXAMPLES OF WHAT? A. BLEED B. NO BLEED REVIEW SECTION

  14. 2. USING THE TEMPLATES YOUR CORRECT! This example has a tail to the left of the shield and the image bleeds to the edge of the paper.

  15. 2. USING THE TEMPLATES INCORRECT Please review this section and try again. REVIEW SECTION

  16. 3. SHEILD & RIBBON COLORS OBJECTIVES: • Learn what colors the shield can be • Learn what colors the ribbon can be • Learn what color combinations are available UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity

  17. 3. SHEILD AND RIBBON COLORS KEY POINTS: • In the template do not edit, delete, scale or otherwise modify the shield or ribbon • Sample shield and ribbon color combinations are provided on separate layers for your convenience

  18. 3. SHEILD AND RIBBON COLORS BLACK SHEILD OPTIONS: BLUE SHEILD OPTIONS: *Numbers represent PMS colors

  19. 3. SHEILD AND RIBBON COLORS GREY SHEILD OPTIONS: WHITE SHEILD OPTIONS: *Numbers represent PMS colors

  20. 3. SHEILD AND RIBBON COLORS NOTE: • The approved PMS colors are available in the InDesign swatch pallet

  21. 3. SHEILD AND RIBBON COLORS IS THIS AN APPROVED SHIELD AND RIBBON COLOR COMBINATION? A. TRUE B. FALSE REVIEW SECTION

  22. 3. SHEILD AND RIBBON COLORS YOUR CORRECT! Orange is not an approved ribbon color.

  23. 3. SHEILD AND RIBBON COLORS INCORRECT Please review this section and try again. REVIEW SECTION

  24. 4. RIBBON TEXT OBJECTIVES: • Understand what ribbon text can be changed • Know what fonts to text should be UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity

  25. 4. RIBBON TEXT KEY POINTS: • No additional text or images should be added to the ribbon • Text color can be white, black or 50% gray as long as it is readable against the ribbon color • Reference the previous shield and ribbon images if you are unsure what color to use

  26. 4. RIBBON TEXT TEXT FONT : • Unit Name is in ITC Franklin Gothic book-weight with 50 leading • Text link is ITC Franklin Gothic demi-weight with 0 leading

  27. 4. RIBBON TEXT TEXT FONT : • Text font is ITC Franklin Gothic but Arial or Helvetica can be used if it is unavailable

  28. 4. RIBBON TEXT REPLACE “UNIT NAME HERE”: • Use your department, college name or UNIVERSITY OF WISCONSIN-STOUT

  29. 4. RIBBON TEXT UPDATE LINK: • Replace with the most relevant link to your content or leave as www.uwstout.edu

  30. 4. RIBBON TEXT WHICH IMAGE FOLLOWS CORRECT BRANDING STANDARDS? (Click to Select) REVIEW SECTION

  31. 4. RIBBON TEXT YOUR CORRECT! In the incorrect image the unit name was in Papyrus not ITC Franklin Gothic or Ariel or Helvetica.

  32. 4. RIBBON TEXT INCORRECT Please review this section and try again. REVIEW SECTION

  33. 5. APPROVED FONTS & COLORS OBJECTIVES: • Knowledge of UW-Stout approved fonts • Knowledge of UW-Stout approved colors UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity

  34. 5. APPROVED FONTS & COLORS NOTE: • All artwork needs to be placed on it’s own layer behind the shield and ribbon layer • Using approved fonts and colors is required for all artwork that is branded

  35. 5. APPROVED FONTS & COLORS APPROVED FONTS: • Weiss • Substitute font is Times New Roman 2. ITC Franklin Gothic • Substitute font is Arial or Helvetica

  36. 5. APPROVED FONTS & COLORS APPROVED COLORS: • Colors are built into the templates swatch panel *Refer to the branding quick guide for a larger image

  37. 5. APPROVED FONTS & COLORS WHICH IMAGE FOLLOWS CORRECT BRANDING STANDARDS? (Click to Select) REVIEW SECTION

  38. 5. APPROVED FONTS & COLORS YOUR CORRECT! This postcard follows correct color and font requirements.

  39. 5. APPROVED FONTS & COLORS INCORRECT Please review this section and try again. REVIEW SECTION

  40. CONGRADULATIONS! YOU HAVE COMPLETED YOUR TRAINING • If you have missed anything please return to the index and review • If you have any remaining questions please email identity@uwstout.edu UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity

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