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Chapter Social Media, Forms, Email check-in

Chapter Social Media, Forms, Email check-in. Advance IU Marketing Jessica Parry. Emails - quick re-cap. Email calendar. Send (at most) 2 emails per month per chapter. All chapters will have a scheduled send week. The actual send date will be determined when you request a new email.

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Chapter Social Media, Forms, Email check-in

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  1. Chapter Social Media, Forms, Email check-in Advance IU Marketing Jessica Parry

  2. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN Emails - quick re-cap

  3. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN Email calendar • Send (at most) 2 emails per month per chapter. • All chapters will have a scheduled send week. • The actual send date will be determined when you request a new email.

  4. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN How to request a new email • Email chapweb@indiana.edu to request an email. • Your ASC (Alumni Services Coordinator) will remind you of your designated send week and help determine which day will be best to send. • Your ASC will assist you in collecting all the content and images needed to your email. • Marketing will create, code, and send your email.

  5. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN Forms

  6. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN New format for calendar

  7. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN Calendar item checklist • Best to include all updates in one request. • Be sure to include: • Event name • Date, time • Location (with address) • Contact person • Details about the event. At least one sentence of description, preferably more.

  8. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN New registration forms, too

  9. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN Use registration forms for: • Big events that include a ticket limit or a payment (i.e. Annual IU Night at the Chicago White Sox) • Events that require numbers or other information (IU Cares volunteering) • For less formal count or RSVP functionality, use Facebook and a calendar item. We can link to FB events from your IUAA calendar.

  10. CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER RSVP Reports • Easy way to see who’s attending • ASC can run RSVP report at any time for you • A list will be sent to you before each event

  11. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN New process Same process as for calendar updates: • Email chapweb@indiana.edu. • ASC makes request. • When you request a form, that link serves as your calendar entry for that event.

  12. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN Social Media

  13. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN FACEBOOK • Should I have a group or a page?

  14. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN Facebook pages • Custom URL: http://www.facebook.com/username/ • Types of wall posts: link, status, photos/video, polls • Insights (statistics) • Photo albums • Admins

  15. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN Example of FB Insights page

  16. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN Facebook pages: Tips & Tricks • Variety • Frequency • Commitment • Personality

  17. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN Recommended disclaimer This is the official Facebook page of _______________, an affiliate of the Indiana University Alumni Association. The views expressed by users of this page in comments or wall posts are not necessarily those of IUAA or Indiana University. Any content that is an advertisement or is threatening, obscene, or a violation of intellectual property rights or privacy laws, or is otherwise injurious or illegal will be removed by page administrators.

  18. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN Flickr • Set up your account: • http://www.flickr.com/ • “sign up” • Names • We recommend your account name be your chapter name: IUAA Phoenix or IU Alumni Association – Monroe Co.

  19. ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND EMAIL CHECK-IN Flickr • Tags, captions, & titles • Collections • Sets

  20. CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER Spirit of IU • spirit.iu.edu • Social networking site for IU fans

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