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Social Media in eLearning

Social Media in eLearning. Prof.Dr. Srisakdi Charmonman President of Asia Pacific eLearning Asoociation. Charm@ksc.au.edu. www.charm.au.edu.

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Social Media in eLearning

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  1. Social Media in eLearning Prof.Dr. Srisakdi CharmonmanPresident of Asia Pacific eLearning Asoociation Charm@ksc.au.edu www.charm.au.edu Keynote Address. Eighth International Conference on eLearning for Knowledge-Based Society at Srisakdi Charmomman IT Center, Assumption University, Suvarnabhumi Campus, Thailand 23 February 2012

  2. Co-Author. Rit Thirakomen President of MK Companyand Founder of Se-Education Public Company Limited. 2

  3. Co-Author. Pornphisud Mongkhonvanit President Siam Technology CollegeThailand Pornpisud@gmail.com www.siamtechu.net 3

  4. Social Media in eLearning. • Introduction. • Social Media Tools for eLearning. • Social Media for Marketing of eLearning. • Social Media in University-Level eLearning. • Social Media in K12 eLearning. • Social Media in Corporate eLearning. • Concluding Remarks. 4

  5. 1. Introduction. • Searching “Popularity of Social Media 2012”in Google, 76.8 million entries found. 5

  6. Introduction (Cont.) • From the ranking by www.ebizmba.com [6]in February 2012, the top five in terms of estimated monthly visitors: 6

  7. Introduction (Cont.) • Searching “Use of Social Media in eLearning”in Google, 27.1 million entries found. 7

  8. Introduction (Cont.) • Searching “Success Stories of Using Social Media in eLearning” in Google, 211 million entries found. 8

  9. Introduction (Cont.) • From J. Aleckson “2012 eLearing Predictionsand How to Cope” [1], 10 predictions were made: 1) eLearning Master’s degrees proliferate.Invest in professional development with eLearning. 2) eLearning Integrated into High School Curricula. Enroll in an eLearning course. 9

  10. Introduction (Cont.) 3) Integration of Formal Discussion Threadswith Social Media Platforms.Join Social Media to collaborate and comment to formal courses. 4) Declining Interest in Tutorial Format.Come up with different waysto assemble just-in-time information. 10

  11. Introduction (Cont.) 5) Tablet Use in eLearning.Use Apps instead of PowerPoint. 6) LMS will Control Tablet.Let all students be on the same pagein live classroom. 11

  12. Introduction (Cont.) 7) Online Micro-Lectures Impact eLearning Design.Develop ways to sell this concept to the non-believers. 8) Game Developers seek alternative to Flash.Dedicate one project to using an alternative platform in 2012. 12

  13. Introduction (Cont.) 9) HTML 5 struggles to replace Flashin eLearning.Do not react until investment is availableto use HTML 5 as a replacement to Flash. 10) LMS Satellites grow. It is alright to maintain more than one LMS in the cloud. 13

  14. Introduction (Cont.) • From E. Matas “Top 5 eLearning Skills for 2011” [10]: 1) Graphic Design. 2) Video Production. 3) Rapid Development. 4) Social Media. 5) Mobile Development. 14

  15. Introduction (Cont.) • With millions of entries from Google searches,only selected examples of literature surveywill be presented in this paper. 15

  16. 2. Social Media Tools for eLearning. • Searching “Social Media Tools for eLearning” in Google, 11.9 million entries found. 16

  17. Social Media Tools for eLearning (Cont.) • From <Theelearningcoach.com>, “10 Social Media Tools for Learning”. [20] 1) Audacity. An inexpensive option to Podcast. 2) Edublogs Campus. Software to centralizeand manage blogs within an institution. 3) Elgg. A social networking engine and publishingplatform for running your own social networking site on a server. 17

  18. Social Media Tools for eLearning (Cont.) 4) “Go To Meeting” and “Go To Webinar”.An interactive webinar and live presentation. 5) Google Collaboration Tools for Educationand Business, Google Apps Including:- Google Docs.- Google Video.- Google Sites.- Google Wave.- Google Conversations. 18

  19. Social Media Tools for eLearning (Cont.) 6) MindMeister.A browser-based service for creating mind map. 7) TalkShoe.A free web-based service to create your own radio talk show. 8) VoiceThread.A tool for having discussions around media,such as a presentation, video or image. 19

  20. Social Media Tools for eLearning (Cont.) 9) Wikispaces.A software for creating and editinginterlinked web pages. 10) Yammer.A microblogging that provides a secure enterprise microblogging platform. 20

  21. Social Media Tools for eLearning (Cont.) • From P. Signorelli “Revolutionizing E-Learning: Innovation through Social Networking Tools”. [19],several examples were given, the one presented here is Smarthistory.khanacademy.org… [9]. 21

  22. Social Media Tools for eLearning (Cont.) • Smarthistory is a free, not-for-profit,multimedia eBook which may be usedas a substitutes to traditional history book. • Smarthistory is made possible by generous grants from the Samuel H. Kress Foundation. • Smarthistory will continue to add new material. • Smarthistory is looking forward to broader collaborations with history professionals. 22

  23. Smarthistory. 23

  24. Social Media Tools for eLearning (Cont.) • As of February 2012, Smarthistory covers the history from 400 CE to 1907. 24

  25. The History from 400 C.E. to 1907 (Cont.) 25

  26. Social Media Tools for eLearning (Cont.) • From <www.trivantis.com> “eLearning Industry Leader Hosts Social Media Contest”. [22],social media contest for eLearning was presented. • The contest ran for about 1 month, from 12 January 2012 to 15 February 2012. 26

  27. Social Media Tools for eLearning (Cont.) • Twitter and FaceBook are used concerning eLearning projects:- To discuss.- To post questions.- To provide answers.- To share experiences. 27

  28. Social Media Tools for eLearning (Cont.) • From <waithash.com>, “How to Use Social Media as a Learning Tool.” [24], Social Media allow users to:- Make information available.- Help learners to connect.- Help learners to engage.- Help learners to collaborate.- Help learners to share eLearning experience. 28

  29. Social Media Tools for eLearning (Cont.) • The tools are:- Search-Engines, especially Google Scholar.- Blogs, especially by professionals.- Twitter.- FaceBook.- File-Sharing and Collaborations especially Dropbox.com, Google docs, and Wikis. 29

  30. Social Media Tools for eLearning (Cont.) - Video sharing, especially YouTube educational videos.- LMS, such as Moodle, Sakai, Blackboard, etc.- Social Bookmarking, such as delicious.com 30

  31. 3. Social Media for Marketing of eLearning. • In this paper on “ASEAN University-Level eLearning”. [4], the first author stated that marketing is a very important factorfor success or failure of eLearning programs. • The purpose of eLearning marketing is to recruit students. 31

  32. Social Media for Marketing of eLearning (Cont.) • University of Phoenix has been highly profitablebecause it was highly successful in recruiting students • UKeU (UK eUniversity) was disbandedbecause it got very small number of studentscomparing to the target. 32

  33. Social Media for Marketing of eLearning (Cont.) • In this paper on “Recruiting Student for University-Level eLearning”. [5], the authors discussed social network for recruitment of students. 33

  34. Social Media for Marketing of eLearning (Cont.) • A. H. Omer presented five social media marketing tips for eLearning [12]: 1) Use blogs to discuss cost effective training,authoring tools, instructional design strategies and theories. 2) Use LinkedIn to engage in discussions. 34

  35. Social Media for Marketing of eLearning (Cont.) 3) Use YouTube to demonstrate your products. 4) Offer courses to induce students to take paid courses. 5) Use Twitter and FaceBook to inform potential customers. 35

  36. Social Media for Marketing of eLearning (Cont.) • L. Overton discussed how to make social media work in eLearning [14]. 1) Master the art of conversation, especially to engage potential students on what they are interested in. 36

  37. Social Media for Marketing of eLearning (Cont.) 2) Understand your audiences,especially by observing your staff and students’ reactions. 3) Find where the conversation are happening and go there.Popular social sites are FaceBook, Yahoo, LinkedIn, Skype, and Twitter. 37

  38. Social Media for Marketing of eLearning (Cont.) 4) Sharing great content is at the heart of engagement, especially contents that are useful and informative, to keep the potential students wanting more. 5) Master the tools that align to business strategy.It you do not know the tools well,you cannot use them effectively. 38

  39. Social Media for Marketing of eLearning (Cont.) • J. Ballas shared his insight on FaceBook marketing [2]. 1) Online to exceed print advertising in 2012.By 2016, the projection is: 39

  40. Social Media for Marketing of eLearning (Cont.) 2) Two Key types of Facbook marketing: - Free by posting your content on your business FaceBook page and run competitions and surveys.- Paid to accelerate your presence online. 40

  41. Social Media for Marketing of eLearning (Cont.) • W. Oppelbaumer presented his idea on Using Twitter in eLearning [13]. 1) Follow the Subject Matter Experts (SME).Let the students tweet questions to SME to answer. 2) Follow the Subject.Use a hashtag to keep the conversation going. 3) Build a community to let learners share there thoughts. 41

  42. 4. Social Media in University-Level eLearning. • From P. Signorelli “Revolutionizing E-Learning”. [19], examples of use of Social Media in eLearning are:- Wikipedia-style collaborations.- Social Networking Tools such as* Online Discussion Boards.* Live Chats.* Twitter. * YouTube.* Communities. 42

  43. Social Media in University-Level eLearning (Cont.) • From E. Hoffman “Social Media and Learning Environment”. [7], Social Mediachanged authority from the teachers to the students. • Teaching-elearning initiatives in higher education has been:- Under-funded.- Poorly coordinated.- Too rapidly moved to the new high-prestige trend. 43

  44. Social Media in University-Level eLearning (Cont.) • Hoffman stated that Social networking provides novel affordancesfor computer-supported collaborative learning. 44

  45. Social Media in University-Level eLearning (Cont.) • From S. Minocha “A Study on the Effective Use of Social Software”. [11], educational goals for using Social Media are:- Initiating new ways of learning.- Giving control to student.- Providing transferable skills. 45

  46. Social Media in University-Level eLearning (Cont.) - Supporting peer-to-peer learning.- Enhancing reflective learning.- Creating a digital identity.- Fostering social engagement. 46

  47. Social Media in University-Level eLearning (Cont.) • Benefits from using Social Mediain Higher Education include:- Retention.- Socialization.- Collaborative learning.- Student engagement.- Sense of control and ownership.- Problem-solving. 47

  48. Social Media in University-Level eLearning (Cont.) - Sense of achievement. - Visibility of artifacts created. - Integrative of multimedia.- Adding novelty and excitement to the learning environment.- Overcoming isolation and geographic difference. - Students’ positive perception of the teachers. 48

  49. Social Media in University-Level eLearning (Cont.) • From <www.prnewswire.com/news-releases/new-university-of-phoenix-social-network-connects…> [15], on 24 September 2010, University of Phoenix announced “PhoenixConnect” which is its own Social Network for students, alumni and faculty. 49

  50. Social Media in University-Level eLearning (Cont.) • During the first week of announcement the adoption rate was 95%. • As of 31 August 2010, Phoenix has 470,800 students. 50

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