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IIM Bangalore

IIM Bangalore. The Frontrunners. FULL-THROTTLE. A Vignesh Rishal Sivrath. Target Groups. Feet-on-street. Most of the field merchandisers and dealership sales executives travel on two-wheelers Affordable for low income salesmen Safer and a greener alternative for short distance commute

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IIM Bangalore

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  1. IIM Bangalore The Frontrunners FULL-THROTTLE A Vignesh Rishal Sivrath

  2. Target Groups Feet-on-street • Most of the field merchandisers and dealership sales executives travel on two-wheelers • Affordable for low income salesmen • Safer and a greener alternative for short distance commute • Easier navigation through city traffic and narrow roads – lowest turning radius in India (3.5m) • Comfortable travel in varying weather - productivity increases

  3. Target Groups 2. People residing in townships and residential areas • Targeted on people who commute as groups over short distances • Compact, environmentally friendly, self-driving car sharing service for short trips around city • Target segment, working professionals who cannot afford a car 3. Retired men and women • Easy to drive – sequential gearbox • Last mile connectivity • Safe vehicle, easier navigation for shorter distances

  4. Target Cities • From the intra city target groups , we find that we are targeting cities based on the following characteristics: • Shorter distance commute – motorcycles widely used for travel • Smaller cities (Area wise), easier to establish service network • Tier 2/3 cities, per capita income significantly lower than Tier 1 cities • Located closer to Tier 1 cities with good road connectivity– facilitates reliable spare part supply network • Cities vastly occupied by small and medium scale industries • Trichy • Amaravati • Mysore • Salem • Vadodara

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