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EB Driving the Future of Automotive Software

EB Driving the Future of Automotive Software . Alexander Kocher May 2012. EB Driving the Future of Automotive Software. EB Automotive Positioning . Redefining the in-vehicle devices and speed up the development process

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EB Driving the Future of Automotive Software

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  1. EB Driving the Future of Automotive Software Alexander Kocher May 2012

  2. EB Driving the Future of Automotive Software EBAutomotive Positioning Redefiningthe in-vehicle devices and speed up the development process Ensuring compatibility and efficient reuse of software with standardized software architectures Differentiatingthrough innovation Count on Onestrong partner for the complete product lifecycle Globalknowledgeable development and business teams

  3. EB powering automotive solutions worldwide EB developing software for leading carmakers • Standard navigation coming to all carlines in 2012 • High navigation for modular infotainment toolkit across carlines worldwide • Co-development of driver assistance features across carlines worldwide • Major US carmaker • Ford SYNC • Integration worldwide • Navigation and HMI AUTOSAR 4.0 Solid knowledge and recognition in development of infotainment, ECU, driver assistance solutions

  4. Developing Innovative Automotive Solutions EB in Devices and ECUs Around the Globe

  5. Road to Success Ford SYNC Development Increase of Responsibility, Complexity, Expertise, Team size 2008 2009 2010 2011 2012 2013 Project Description: Application development and Software Integration combined with Failure Analysis and Assignment for SYNC with various head units • Global • Emergency Assist • AppLink • VHR • TDI • VCA • CN, Asia V1 • Localization • EU V1 • Media • Phone • SMS • NA V4 • AppLink • Speech flattening • Destination download • NA V3 • Traffic Directions and Information (TDI) • NA V2 • 911 Assist • Vehicle Health Report (VHR) >4Mil 1Mil 2Mil

  6. Road to Success VW Group MMI 3Gplus HMI Development Increase of Responsibility, Complexity, Expertise, Team size 2009 2010 2011 2012 2013 Project Description: Worldwide HMI development of high-end infotainment solution for different car lines within VW Group, with different user experience (Rotary button vs. Touchscreen) • SOP8 • Online Services China for Main Unit and Rear Seat MIB • SOP7 • Google Street View • SOP6 • Arabic • Online Traffic • Hybrid Car • Car Functions (Parking Assistant, …) • SOP4 • Google POI Search via Speech input • SOP3 • Online Services Europe • Google Earth • SOP1 • New user experience • VW Touch support • Touchpad • Rear Seat

  7. EB investment in future technologies Continued momentum for all products and engineering services Increased flexibility offers the possibility to create the latest navigation solution with newest features that consumers want Driver assistance is the next key differentiator AUTOSAR 4.0 continues to revolutionize the ECU world HMI continues to be the main driver for developing branded experiences in the car Software integration is essential when dealing with complex, global solutions

  8. Thank you Automotive.elektrobit.com

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