210 likes | 364 Views
The SEO Basics. WordCamp NYC 2010 Presented By: Alex Miranda. Who Am I?. SEO Marketing since 1998 Editor-in–Chief at PRUnderground SEO Strategist at Marknet Group Inc Asst Organizer of Hudson Valley WordPress Meetup Group Asst Organizer Westchester WordPress Meetup Group
E N D
The SEO Basics WordCamp NYC 2010 Presented By: Alex Miranda
Who Am I? • SEO Marketing since 1998 • Editor-in–Chief at PRUnderground • SEO Strategist at Marknet Group Inc • Asst Organizer of Hudson Valley WordPress Meetup Group • Asst Organizer Westchester WordPress Meetup Group Twitter: @prunderground Facebook: http://www.facebook.com/prunderground Email: amiranda@prunderground.com Web: http//www.prunderground.com
Basic SEO Topics • Site Structure • Keywords & Meta Tags • Plug-Ins • Link Building • Resources
Site Structure • Content is King • Is your homepage digestible in 5 seconds? • Engage your reader. Write for visitors first. Do not write for search engines. • Convert Visitors
Site Structure • URL & Permalinks • Do not use strange characters or numbers • Make sure they are not case sensitive • Use keywords
Site Structure • Permalink Structure
Site Structure • Internal Links • Point Links back to content within your site • Use Keywords that describe the page. • Do not use irrelevant words in your anchor text
Site Structure • Sitemaps • Prepare two sitemaps: one for users, one for search engines
Site Structure • HTML Sitemap important • HTML Sitemap contains links to all pages within a website.
Site Structure • XML Sitemap Google Sitemap Generator Plug-in • Find duplicate content and discover pages on your website. • Designed for search engines.
Keywords & Meta Tags • Meta keywords have no SEO value • Research Keywords • Place keywords throughout your site • Keyword Research Tools
Title Tags • Do not use the same title for every page • Create unique title tags for each page • Should contain keywords from content • Questions
Meta Description • A snippet of information that describes your web page. • Create unique meta tag descriptions for each page. • Make sure you add keywords relevant to the page. • Questions
Plug-ins • All In One SEO Pack • Optimizes your website for search engines
Plug-ins • Redirection • Manage 301 redirections and keep track of 404 errors • All URLs can be redirected, not just ones that don't exist.
Plug-ins • SEO Friendly Images • WordPress optimization plugin which automatically updates all images with proper ALT and TITLE attributes • Whats an Alt Tag? • describes your image to search engine
Plug-ins • Additional Plug-ins • Google Analytics for WordPress • CommentLuv • FeedBurnerFeedSmith 20 of the Best SEO Plugins for WordPress: http://mashable.com/2009/03/20/wordpress-seo-plugins/
Link Building • Sources • Social Networks • Blogs • Forums • CommentLuv • Directories • Social bookmarking • Article Submissions • Press Releases – Such as www.prunderground.com
Link Building • Beware Of: • Directory submission services: Only 20% meet Google's criteria's • Link Schemes. • Read what Googles guidelines are: http://www.google.com/support/webmasters • Link only with websites that offer good relevant content If you have great content, proper site structure, targeted long tailed keywords and good ongoing SEO……PageRank does not matter
Resources • www.prunderground.com • www.marknetgroup.com • www.seobook.com • www.highrankings.com • www.seomoz.com • www.google.com/.../search-engine-optimization-starter-guide.pdf • http://www.searchenginejournal.com • http://searchengineland.com • www.google.com/webmasters/ • http://websitegrader.com/
Lets Talk • Visit: http://www.prunderground.com/resources • If You want a copy of the complete SEO presentation • I will send you free tips, tricks, and other bonus material to help you get online SEO results!!! Email: amiranda@prunderground.com Twitter: @prunderground Facebook: www.facebook.com/prunderground Web: http://www.prunderground.com/resources http://www.marknetgroup.com