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Intentional Conversations

Intentional Conversations. Frances O’Brien and Patrick Gibb. Introduction Tools for communicating sustainability Intentional conversations Difficult conversations Debrief and wrap-up Lunch!. Spectrum of Allies. Hierarchy of Communication Tools. Face to face conversations!

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Intentional Conversations

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  1. Intentional Conversations Frances O’Brien and Patrick Gibb

  2. Introduction • Tools for communicating sustainability • Intentional conversations • Difficult conversations • Debrief and wrap-up • Lunch!

  3. Spectrum of Allies

  4. Hierarchy of Communication Tools • Face to face conversations! • Talking on the phone • Email • Social media

  5. Intentional Conversations • Intentional conversations are about always working towards moving someone to action • Personal connection moves people to action. Make sure you establish personal connection • You need to understand what motivates the person you’re talking to (everyone is different) • Ask questions to develop personal connection and understand what motivates them – you should speak less than half the time • The Ask: The conversation is always working towards the Ask. Get people to think about what an appropriate Ask is, for example, asking someone to get involved with Greening the Office

  6. Difficult Conversations • Talking with friends/colleagues • Handling objections

  7. Conclusions • Communication is really important • Intentional conversation is a very effective tool for communication • It can be used to overcome objections • Practice is key!

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