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1. Ratio Analysis
3. Overview of Ratio Analysis Techniques
Caveats
Decision Context
Dupont Framework
Factors Influencing Margin Versus Turnover Trade-Off
Interactive Case Using eVal
4. Techniques of Ratio Analysis Time-Series Analysis: Comparing a firm’s ratios across time
Facilitates the identification of changes in performance and the detection of the underlying causes
Cross-Sectional Analysis (comps): Comparing a firm’s ratios with the ratios of comparable firms
Facilitates the identification of differences in performance and the detection of the underlying causes
5. Three Caveats of Ratio Analysis There is no generally accepted set of rules for computing ratios
Ratios do not provide answers, they just help direct you in your search for answers
Managers know that investors fixate on certain ratios, and many window-dress accordingly
6. Decision Context:The Key Drivers of Value ROE
Create value by generating long-run ROE that exceeds r
Business strategy and competitive environment
Accounting distortions affect short-run ROE
Growth in Equity
Magnifies value created by ROE
If ROE>r, then growth creates value
If ROE<r, then growth destroys value
9. The Margin versus Turnover Trade-Off
10. Factors Influencing the Margin vs. Turnover Trade-Off Lower turnover (and higher margins) result from:
industry-wide production technology that requires significant capital investment
following a product differentiation versus a cost leadership strategy
following a vertical integration versus an outsourcing strategy
11. Ratio Analysis in eVal Start eVal
Click ‘View Ratio Analysis’ button
time-series analysis
Go to ‘Data Center’ Sheet, sort by Industry, and load competitors or industry composites
cross-sectional analysis
12. Interactive Case: Task 1 Identify an example of an industry that operates with low turnover ratios and high margins and another example of an industry that operates with high turnover ratios and low margins. In each case, explain the features of the industry’s production technology that lead to these ratios.
13. Interactive Case: Task 2 Identify an example of a product differentiator and an example of a cost leader within a particular industry. In each case, try to select an example where the strategy is appropriately reflected in the turnover ratios.
14. Interactive Case: Task 3 Identify an example of a vertical integrator and an example of an outsourcer within a particular industry. In each case, try to select an example where the strategy is appropriately reflected in the turnover ratios
15. Recap Ratio analysis should take place within a clear decision context.
Ratio analysis does not provide answers, it just helps guide your search for answers.
Ratios should be interpreted in the context of the firm’s business environment
Use of canned ratio analysis software simplifies ratio analysis BUT must know how ratios have been computed