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Seminar & Workshop 5 December 2000. “PMR into the Future”. Understanding the Industry's future Jacqui Brookes Manager FCS Trade Association. PMR at the cross roads in 2000. Is it a service Ready for retirement? Or A Cinderella service?. PMR at the cross roads in 2000.
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Seminar & Workshop 5 December 2000
“PMR into the Future” Understanding the Industry's future Jacqui Brookes Manager FCS Trade Association
PMR at the cross roads in 2000 Is it a service • Ready for retirement? Or • A Cinderella service?
PMR at the cross roads in 2000 PMR needs to address • Competition from public networks • Health issues for handsets and base stations • Increasing value of spectrum • Competitive services evolving at internet speeds
Mobile Radio Council strategy - May 2000 • SWOT analysis - baring the soul of the industry • Action plan • Put aside our differences and work together • Our future is in partnership with Government and users • PMR is an opportunity to increase economic benefit
FCS request to Government- summer 2000 • Access to Tetra spectrum now and a road map for future access • A specific PMR spectrum strategic plan • A specific policy and vision for PMR • Closer partnership with Government and users We found common cause with the RA “PMR into the Future” was born
“PMR into the Future” research phase- August-November 2000 • Spectrum- PMR band analysis:Tetra spectrum search- Paul Jarvis • Economic impact of PMR: RA study; FCS paper; end user survey
“PMR into the Future” research phase- August-November 2000 • PMR growth forecasts: industry to RA • Current problems: FCS member and dealer survey • Communication with stakeholders: PBR News and FCS Briefings
FCS industry surveySeptember - October 2000 • Manufacturers, suppliers and CBS licensees • Relationships with RA: • relationships with regional offices improved • consistent interpretation across regions • concerns with licence conditions -insufficient flexibility for innovation • pace of response does not match market demand
FCS industry surveySeptember - October 2000 • PMR voice is small • Decline in PMR business • Where is private Tetra spectrum?
FCS End-User surveyNovember 2000 • Qualitative feedback across all end users • Farming, taxis, security, education, leisure, government • 80% say licence is good value • 30% wanted more facilities- better range, talkthrough
FCS End-User surveyNovember 2000 • 1/3 expected to upgrade in 3-5 years • 30% looked at other services- Dolphin • 71% used PMR for improved business efficiency • 94% said PMR was vital or beneficialfor their business
FCS End-User surveyNovember 2000 End-User comments • PMR gives peace of mind- staff on their own are in contact • Mobile phone coverage is unreliable • Interference problems
“PMR into the Future” Understanding the Industry's future Jacqui Brookes Manager FCS Trade Association
Seminar & Workshop 5 December 2000