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5. I D. E. A S. What is emerging is a new kind of advertising, which is characterised by. “ideas people. want to be part of”. Patrick Collister, Big Won. 1. GOLF GTI. MK5. REAL. RACING. Come lanciare. con un nuovo media la nuova Golf GTI MK5 ?. GOLF GTI MK5 REAL RACING.

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  1. 5 I D E A S

  2. What is emerging is a new kind of advertising, which is characterised by “ideas people want to be part of”. Patrick Collister, Big Won

  3. 1 GOLF GTI MK5 REAL RACING

  4. Come lanciare con un nuovo media la nuova Golf GTI MK5?

  5. GOLF GTI MK5 REAL RACING

  6. Agenzia: AQKA Cliente: Volkswagen Genere: I-phone racing game

  7. Partnership con Firemint Real Racing, un’applicazione già esistente e stabilmente inserita nelle Top 10 racing game dell’apple store

  8. Creata una versione più leggera che valorizza tutti gli aspetti più intriganti, il design dell’abitacolo, il cruscotto, gli effetti di accelerazione.

  9. Lancio di questa versione da downloadare gratis

  10. GOLF GTI MK5 REAL RACING

  11. 4 milioni di donwnload.

  12. 80% in più di test drive.

  13. 2 SHARE OUR BILLBOARD

  14. Agenzia: Leo Burnett Toronto Cliente: James ReadyDistillery Genere: Interactive Outdoor

  15. Come mantenere a 1 dollaro il prezzo della bottiglia di JR, mentre aumentano le tasse sugli alcoolici?

  16. Migliaia di foto uploadate • Coinvolgimento delle comunità • Fenomeno di “celebrità” locali • Press coverage TV e stampa • Migliaia di citazioni su siti e blogs • Premi internazionali

  17. OBIE 2009 Winner  • Cannes Lions 2009 Outdoor Gold • Clio Awards 2009 Billboard Gold • ANDY 2009 Out Of Home Gold • ANDY 2009 Integrated Gold • NYF 2009 Outdoor Gold

  18. 3 BANNER CONCERTS

  19. Agenzia: Boondoggle, Leuwen. Cliente: Axion, byDexia Genere: Banner Campaign

  20. Come può fare una banca per coinvolgere il target giovane?

  21. AXION. BANNER CONCERTS

  22. 25 giovani bands acquistano visibilità via 6.807.442 banner • 43.479commenti pubblicati • su fan pages e blogs via virals • 7.581utenti votano la band preferita

  23. 3 BAKER TWEET

  24. Agenzia: Poke London Cliente: Albion’s Oven Genere: Tweeter campaign

  25. Come promuovere le squisitezze di una forneria senza la solita Campagna pubblicitaria?

  26. ALBION OWEN. BAKER TWEET

  27. 2600 followers • su twitter Press coverage globale

  28. 5 LET’S COLOUR PROJECT

  29. Agenzia: Euro RSCG Cliente: Dulux, Azko Nobel Genere: Integratedcampaign

  30. Come coinvolgere trade e clienti finali in una campagna per il marchio Dulux livello globale?

  31. DULUX. LET’S COLOUR PROJECT

  32. DULUX. LET’S COLOUR PROJECT

  33. “It was quite touching to see how much the community appreciated what was happening and how much they saw the benefit” F. Romano, Euro RSCG creative director

  34. IDEAS PEOPLE WANT TO BE PART OF

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