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Driving Through the Noise:

Driving Through the Noise:. A Journey to Social Media. Shari Gantman, Vice President of Communications Health Foundation of South Florida. Social media vehicles. Facebook and Youtube: media vehicles for personal use LinkedIn: share professional networks

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Driving Through the Noise:

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  1. Driving Through the Noise: A Journey to Social Media Shari Gantman, Vice President of Communications Health Foundation of South Florida

  2. Social media vehicles • Facebook and Youtube: media vehicles for personal use • LinkedIn: share professional networks • Twitter: communicate in real time and find the new good stuff • Google Wave: work on the future • Blog: think and muse and share and publish. Go Colts! • Web site: Stable work horse

  3. Shift Into Reverse • Late 1990’s, Web sites and Internet considered a “fad.” • Editors felt nothing could replace the feeling of having an actual newspaper in your hand • In 2009, reporters from all four traditional parts of industry found themselves jobless: • Nearly 293 newspapers folded; eight magazines with one million plus circulations ceased publication • 1,126 print and online magazines shuttered • Radio: 10,000 jobs were lost • Television: More than 100 TV stations affected by parent companies filing Chapter 11

  4. America in Idle • Pitching just for print is old news • Journalists performing dual roles. • Papers forming content sharing partnerships • Local stations more talk show less news-based • Radio in flux: satellite, iPods, Internet radio and other media • More journalists turned to Twitter

  5. Move out of Neutral • New media PART of marketing plan • Send relief: blog posts, photos, video news releases and Web copy • HARO, chrisbrogan.com, www.healthnewsflorida.org • Maintain Facebook page • Friendly Fan and Follower

  6. Steer the Social Conversation • As a grantmaker, listen to what is said about organizations and issues • Identify influencers; see their followers • Create ‘active idea’ to engage people; brand through CEO • Connect people interested in an issue with each other; grantees working on issue • Convert conversation to content and back again

  7. There’s No Place like Home Page • Web site overlooked for the flash of Facebook, Linkedin… • Organization’s own Web site seen as more credible than blogs, social networking sites & advertising * 2009 Edelman TrustBarometer • Social networks and micro-blogging link back to Web page • Attract visitors by publishing high quality content • Link with others; Health News Florida, Kaiser…. • Web site ranks high for online engagement & showing quantifiable results

  8. Chart Your Course

  9. Fuel for Thought • Break through traditional media traffic jam • Promote Public Policy Agenda: Twongress, the Power of Twitter “one-fourth (132) of all legislators use Twitter. • Ileana Ros-Lehtinen, (2,868 followers), Twitter name IRL, re-tweets often. John Boehner: 18,800 followers. • Ernest Hemingway may be original Tweeter. He told a story in about 33 characters: “For sale: baby shoes, never worn.”

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