A new hair color is the first thing that attracts the attention of women. The most requested cosmetic treatment in a

2. The color is important • A new hair color is the first thing that attracts the attention of women. • The most requested cosmetic treatment in a salon is the hair color service • The cosmetic treatment that has the most expectation from the clients is hair color

3. LUXURY HAIRCOLOR100% COLOR PLEASURE Discover the new permanent Luxury Hair Color cream, a series of glamorous, versatile and fashionable colors that allow perfect results, 100% coverage of grey hair and infinite possibilities of personal expression. Grant yourself the pleasure to create with color!

4. The most recent surveys have demonstrated that the color offers : • OpportunityThe largest part of a client’s beauty budget is dedicated towards the cosmetic color treatment. • LoyaltyClients are more willing to have a continued relationship with salons that satisfy their needs and guarantee : • The desired color • Total coverage of grey hair • A long lasting color • Protection of the scalp and hair • Soft, shiny hair • Emotional InvolvementClients are more willing to undergo other cosmetic treatments (such as cuts, waving, straightening, etc.,) carried out in the salon where they have received a satisfactory cosmetic color treatment.

6. Experience the passion for Color and Luxury • Entrust yourself to the most advanced technologies in the sector. • With the newest technological advances of Luxury Haircolor allows total satisfaction of a cosmetic hair color treatment with maximum results with coverage, protection, shine and durability. • All of which, thanks to the high quality raw materials used, together with pure Micro-Pigments that penetrate deeper into the hair fibres, produce intense and extremely vibrant, shiny shades.

7. An authentic ‘beauty treatment’ that will make you forget all other colorations. Create your color expressions with Luxury Haircolor Cream! The precious ingredients, White Tea and Orchid Butter, profoundly nourish and illuminate the hair. United, these ingredients form a complex that has Long Lasting - Anti-Age and Anti-Pollution properties, which constantly protect the structure of the hair, the color and shine from the aggressions of smog, sun and free radicals. You will experience soft, silky hair with an extraordinary color that will last over time.

8. White Tea It is produced from sprouts that are collected by hand and left to dry without fermenting which allows them to maintain an elevated concentration of polyphenols. White Tea is rich in flavonoids and has efficacious Anti-Oxidant and Anti-Age properties. It is the finest and most noble tea, where in ancient times, it was reserved only for the emperors, and it has always been considered as an elixir for long life.

9. The Orchid Butter Extracted from Orchid oil, rich of lipids to high affinity, it has extraordinary nourishing and hydrating properties that give a natural brightness to the hair and guarantees an elevated protection of the scalp.

10. Luxury Hair Color is a market leader because it guarantees: • The latest, extremely fashionable shades • Reliability in the results obtained • 100% coverage of grey hair • A long lasting color • The protection of the hair and scalp • Brilliant, silky hair • The new Luxury Haircolor will help you make every woman’s dream come true, allowing you to satisfy the most needy, exclusive and refined requests.

11. Experience the passion for Color and Luxury Allow yourself be seduced by the Luxury Experience The Luxury Haircolor allows you to involve your client in an exclusive Luxury Experience. Dedicated to you! Dedicated to the new concept salons and to the real image consultants, the Luxury Haircolor was studied to satisfy the most fashionable looks and create the latest fashion expressions. With Luxury Haircolor discover the pleasure to create with color and express yourselves without limits.