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Communications and Publicity

Communications and Publicity. Barb Kiker – Virginia State Chairman Cherie LeJuene – Northern District Chairman. Communication Objectives. Getting the word out about our charitable projects. Communication Objectives.

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Communications and Publicity

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  1. Communications and Publicity Barb Kiker – Virginia State Chairman Cherie LeJuene – Northern District Chairman

  2. Communication Objectives • Getting the word out about our charitable projects

  3. Communication Objectives • Getting the word out about our charitable projects • Getting the word out to prospective members

  4. Communication Objectives • Getting the word out about our charitable projects • Getting the word out to prospective members • Renewing enthusiasm for GFWC in our club members

  5. Current Challenges • Decline in Membership • Leadership Challenges • Lack of attendance at GFWC District, State, and International Meetings • Clubs De-federating • Clubs Folding

  6. A Business Perspective • Lose the Emotions

  7. Marketing

  8. Marketing • our organization

  9. Marketing • our organization • our clubs

  10. Marketing How something is perceived

  11. Reality or Truth VS Perception

  12. Trayvon Martin

  13. George Zimmerman

  14. History of the Product • How and why did GFWC begin? What need did it fulfill? • How did it grow? Did it change? • Where are we now? What challenges do we face? • Is this a viable product?

  15. Social History • Experiences of ordinary people • How they perceived life

  16. What was happening in the United States when GFWC began?

  17. The Grandparents lived through the Civil War

  18. The United States was no longer seen as a dissolvable confederation of sovereign states, It was one nation

  19. The Industrial Revolution In Full Swing The Technical Revolution

  20. May 10, 1869 Promontory, Utah - The Golden Spike

  21. 1864 The Great Eastern connected Great Britain with North America with 2,000 miles of telegraphic cable laid across the Atlantic Ocean!

  22. The Waldorf–Astoria 1897 Demolished 1929 (Replaced by the Empire State Building)

  23. The period from 1870 to 1890 saw the greatest increase in economic growth in such a short period as ever in previous history. Living standards improved significantly for many Urbanization – a move from the farms Class mobility Remember – no income tax!

  24. Unemployed - Poverty Working Class Rising Upper Middle Class Upper Class

  25. Immigration changed the United States of America forever: 1880 - 50 million in population 1900 - 76 million in population End of WWI - 100 million in population

  26. Women • Considered Property • Could Not Vote • Could Not Own Property • Upper Middle Class to Upper Class – educated, not proper to be employed, leisure time, discretionary money (husband’s)

  27. The Progressive Movement • A Grass Roots Movement • Reform Local Government • Public Education • Medicine

  28. Jane Adams and Hull House

  29. If women were to be responsible for cleaning up their communities – they needed the vote.

  30. 1916

  31. It’s important to note that not all women were comfortable moving in this modern era.

  32. Many felt like they had one foot on land and one foot in a boat!

  33. 1936

  34. Publicity Tools

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