Community Needs Analysis Proposal

1. Community Needs Analysis Proposal Kate Skarbek Library Services Manager September 18, 2010

2. Strategic Planning • “…is the systematic outcome of a thinking process that enables libraries…to organize efforts…to carry out major decisions….Libraries…as customer-focused organizations develop services to meet their needs and also market to non-users who are potential customers.” • “…Must start with the customer.” (Stueart & Moran, 2007, p. 96).

3. Strategic Plan: Vision 2023

4. West View Recreation Center “Incorporate a separate building housing a Mature Adult Resource Center, Branch Library, Cultural Activities Center, Teen Center…to create a campus atmosphere for the recreational needs of everyone.” (p. FPR-30).

5. Organizational Goals “Equitably meet the needs of Library patrons… Provide programming that is responsive to the changing needs of the community.” (p. 3).

6. Objective 4 “Each year, Staff will review and respond to the changing needs in our community. Keep this plan as a changing organic document.” (p. 12).

7. Core Services Discussions • Identified 11 Core Library Services • Identified 76 Core Activities for the Libraries • Which ones are most important? • Without asking the community, Staff can only make educated guesses.

8. Service Quality Gap?

9. Citizen Survey Over Time

10. WPL users = 47% residents Who are the 53% non-users?

11. WPL CNA History • In 2003, south Westminster CNA • In 1993, marketing audit for WPL • In 1968-9, WPL non-user study • In 1965, WPL user study

13. 1969 LSA 17,000 Staff: 9 Income: $5-15,000 2010 LSA 109,353 Staff: 65 Income: $78,294 Westminster: Then & Now

14. Socio-Economic Indicators

15. Research Westminster • Gather information about: • Individuals (census, mapping), • Business data (EDC, directory), • Neighborhoods (EDC, drive throughs) • Groups (newspapers, interviews), • Agencies (newspapers, interviews), & • Lifestyles (other city services, interviews)

16. Research Westminster • Users • ILS data, both patron and collection • Interviews, surveys, focus groups • Non-Users • Focus groups, interviews • Citizen survey & • Perhaps other surveys

17. Timeline • 2010: Assemble CNAP team • 2011: • Divide CNAP into subteams • Research, gather, analyze & report January - December • 2012: • Citizen survey • Create Library Master Plan, 2013-2017

18. CNA Project Team 8 Staff members from across library: • Library Services Manager • Librarians • Associates from public services • Clerks and shelvers • PR specialist • Automation Services coordinator 3 volunteers/interns

19. Resources from City • City Manager to approve • Economic Development Office • City’s Volunteer Coordinator • Public Information Office • Cooperation of PR&L facility staff • Council to distribute surveys • Purchasing office to issue RFP • City Attorney’s Office to review contract

20. Budget

21. Unlike these statues

22. People grow and change

23. Never be static! • “…a community analysis must be updated continuously to monitor these changes, and library and information services must never be static.” (Grover, Greer, & Agada, 2010, p. 120).

24. Resources • Adams 12 Five Star Schools. Retrieved on September 5, 2010 from http://www.adams12.org/ • Adams County District 50. Retrieved on September 5, 2010 from http://www.adams50.org/adams50/site/default.asp • Baker, S. L. & Wallace, K. L. (2002). The Responsive public library: How to develop and market a winning collection. Second edition. Englewood, CO: Libraries Unlimited. • Burke, S. K. (2008) Use of public libraries by immigrants. Reference & User Services Quarterly, 48(2),164-174. • City of Westminster (2010, April 29). RTD plans rail to South Westminster by 2016. Retrieved on September 5, 2010 from http://www.ci.westminster.co.us/33_3084.htm • City of Westminster. (2009, April). Strategic Plan: 2009 – 2014 – 2023, Executive Summary. Retrieved on September 12, 2010 from http://www.ci.westminster.co.us/files/strategicplanexecsum.pdf • City of Westminster, Office of Economic Development. Westminster Business Directory. (2010, August 19). http://www.ci.westminster.co.us/busdir/default.htm • City of Westminster, Office of Economic Development. (2010). Retrieved August 21, 2010 from http://www.ci.westminster.co.us/files/edprofile.pdf • Coel, Margaret. (1987). A New Westminster: 1976 and Forward for Colorado’s 10th Largest City. Westminster, Colorado: North Suburban Printing & Publishing. • Gedda, I.K. (1968, August). A survey of the non-users of the Westminster Public Library: A report presented to the faculty of the School of Librarianship, University of Denver. Unpublished.

25. Resources • Grover, R.J., Greer, R.C., & Agada, J. (2010). Assessing Information Needs: Managing Transformative Library Services. Denver, CO: Libraries Unlimited. • Jefferson County Public Schools. Retrieved on September 5, 2010 from http://www.jeffcopublicschools.org/ • Derby, G., Hobbs, B. McConaghy-White, P., & Nikolysyvsky, R. (1993, December). Westminster Public Library Services Marketing Audit. Unpublished manuscript. • Masias, M. & Pfeiffer, N. (2003, April 12). A new library in Westminster, Colorado. Unpublished manuscript. • Matthews, J.R. (2008, November/December). Customer satisfaction: A new perspective. Public Libraries, 47(6), p. 52-55. • McDermott, M.E. (1965, March). Public use of the Westminster Public Library. Unpublished. • Metro North Chamber of Commerce. (2010, September 2). Home. Retrieved September 6, 2010 from http://www.metronorthchamber.com/index.asp

26. Resources • National Research Center, Inc. (2010, June). City of Westminster 2010 Citizen Survey Presentation. Retrieved on September 13, 2010 from http://www.ci.westminster.co.us/files/citizen_survey.pdf • National Research Center, Inc. (2010, June). City of Westminster 2010 Citizen Survey Presentation. Retrieved on September 13, 2010 from http://www.ci.westminster.co.us/910.htm • The Neilsen Company. (2009). Claritas. [Computer software]. Retrieved by the Westminster Office of Economic Development on July 20, 2009 from http://www.claritas.com • Rosenblum, L. (2010, January/February). How to thrive by design in tough times. American Libraries, 41(1/2), p. 40-43. • Saunders, E. S. (2007). The LibQUAL+ phenomenon: Who judges quality? Reference & User Services Quarterly, 47(1), p. 21-24. • Stern, V. (2010, June). Why we borrow? Using retail strategies in public libraries. Illinois Library Association Reporter, 28(3), p. 4-8. • Stueart, R.D. & Moran, B.B. (2007). Library and Information Center Management. 7th edition. Westport, Connecticut: Libraries Unlimited.

27. Resources • The U.S. Census Bureau. (2009, October 24). Fact Sheet. Retrieved from http://factfind.census.gov • Wallace, K. (2007). Marketing mindset: Focusing on the customer, from Technical Services to Circulation. Feliciter, 53(3), p. 126-129. • Westminster Public Library. (2009). Collection development policy. Retrieved October 17, 2009 from http://www.ci.westminster.co.us/1415_2092.htm#colldev • Westminster Public Library. (2007). Library Services Master Plan: 2007-2012.  • Westminster Public Library. (2009). Monthly report - Circulation details for Sep[tember]2009, Irving Street Library. [Data file]. Retrieved from http://wallace.westminster.lib.co.us/ • Wilson, T.D. (1981). On user studies and information needs. Journal of Documentation, 37(1), p. 3-15. Retrieved August 28, 2010, from http://informationr.net/tdw/publ/papers/1981infoneeds.html • Wilson, V. (2009). Female Public Library Patrons Value the Library for Services, Programs, and Technology. Evidence Based Library And Information Practice, 4(1). Retrieved August 29, 2010, from http://ejournals.library.ualberta.ca/index.php/EBLIP/article/view/4461/5076