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Celebrity and Their Branded Identity Michelle Barrow

Celebrity and Their Branded Identity Michelle Barrow. Physical constructions of celebrities creates a branded identity. My Image.

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Celebrity and Their Branded Identity Michelle Barrow

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  1. Celebrity and Their Branded IdentityMichelle Barrow Physical constructions of celebrities creates a branded identity

  2. My Image • The image I have selected is a milk ad from people magazine. The image is part of the “Got Milk” campaign, which is known for using celebrities in their advertisements. The most recent celebrities to join the promotion are the Sprouse Twins. The twins are just one of the many representatives of Disney to grace these milk ads. Miley Cyrus, Demi Lavoto, and the cast of High School Musical are just some of the other Disney stars to appear in the “Got Milk” campaign.

  3. Physical Brand • The Physical construction of the twins creates a branded Identity. • Brand of Innocence -Disney Image -Wardrobe -Color • Relatable Family -Setting -Brothers -Copy • Fantasy Identity -Symmetry -Photoshop (milk)

  4. Situation Brand • Situation in which demographic/viewer can relate to the branded identity. • Innocence -Two Demographics -Pseudo innocence • Family -Relationships -Copy -Scene • Fantasy -Ideal Family -Milk and Disney

  5. Reality vs. Fantasy • Symbiotic relationship between milk and Disney • What is being sold? What is being advertised? • Attainability of the “product” • Real and unreal

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