1 / 7

FOOD INDUSTRY ASSOCIATION EXECUTIVES WIGWAM RESORT & SPA PHOENIX, AZ NOVEMBER 13, 2012

FOOD INDUSTRY ASSOCIATION EXECUTIVES WIGWAM RESORT & SPA PHOENIX, AZ NOVEMBER 13, 2012. “BUILDING GRASSROOTS NETWORKS” CHRIS FLYNN, MASSACHUSETTS. PROCESS, TELECOFERENCE CALLS, & DISCUSSION TOPICS. 5 TELECONFERENCE CALLS SINCE 10/27/11

penny
Download Presentation

FOOD INDUSTRY ASSOCIATION EXECUTIVES WIGWAM RESORT & SPA PHOENIX, AZ NOVEMBER 13, 2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. FOOD INDUSTRY ASSOCIATION EXECUTIVESWIGWAM RESORT & SPAPHOENIX, AZNOVEMBER 13, 2012 “BUILDING GRASSROOTS NETWORKS” CHRIS FLYNN, MASSACHUSETTS

  2. PROCESS, TELECOFERENCE CALLS, & DISCUSSION TOPICS • 5 TELECONFERENCE CALLS SINCE 10/27/11 • FIRST CALL: INFORMATIONAL & GENERAL DISCUSSION ON TOPICS AND PROCESS • AGREED TO HAVE TELECONFERENCE QUARTERLY AND FOCUS ON FOUR TOPICS FOR 2O12 • ALSO AGREED TO GET SUPPORT FROM NATIONAL ORGANIZATION FOR EFFORT (FMI, NGA ETC.)

  3. THE FOUR DISCUSSION TOPICS How to set-up and build a grassroots network including setting up your database and potentially using a 3rd party company; How to engage members in grassroots network; How to use social media to help participation in network, and; What are the “best practices” for organizing a grassroots network

  4. 1) How to build a grassroots network Use a 3rd party company; FMI: DDC – Jen Bazela & Andy Stanley GMA: CQ Roll Call/Capwiz – Anna Scott b) Use in-house program; c) other

  5. How to engage members in grassroots network • How to get buy-in from member companies • How to get member contact with officials before there is a specific issue • Set structure for participation • Educate members on purpose and method(s) of communication • Identify key contacts and methods of communication • Identify key issues and materials for member use • How to frame issues and method of communication with officials • How to decide time-frame for communication • Make sure your member knows the right “ask(s)” • Make sure member knows officials position up front if you do • Use of social media to communicate • Make sure member give Association feedback (track positions of these contacts)

  6. How to use social media to help participation in grassroots network • What are the various options to use? (Facebook, twitter, blogs, etc.) • When is the appropriate time to use? • What are the dangers of using social media? • How do you manage the use from a staffing perspective? • What other communication tools augment a social media effort? • Who is the target for a social media effort? -members, press, friends etc.

  7. “Best Practices” in developing a grassroots network • Key member support and commitment • Oversight with Government Affairs Committee • In-put from staff and/or legislative counsel • Ability to breakdown stores/facilities with legislative districts • Use of various methods to get your message out (alerts) – electronic, telephone, email, fax, and mail communication means • Method to get out simple message to make your points (short, concise, bulleted ---what is the ask?) • Capability to change message for different types of members/operators • Need to have follow-up and co-ordiantion of information received from contacts • Store/ facility visits at member locations • Capitol visit days where effective • Education program for members on political and bill process • Written and teleconference updates for members on status

More Related