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Presenting: Launch Pad

Presenting: Launch Pad. An interactive, content rich platform driving attention to your Product Launch. Presenting: Launch Pad.

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Presenting: Launch Pad

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  1. Presenting: Launch Pad An interactive, content rich platform driving attention to your Product Launch

  2. Presenting: Launch Pad UBM Electronics is proud to present Launch Pad – an editorially hosted, multi-sponsored site that allows you to showcase and distribute your new product information, technical content / resources, and marketing initiatives. • An innovative way to showcase your new products and initiatives • Visibility on UBMe contextually relevant site • Centralized location • Easy to implement • Social media integration • Drives traffic to client’s site 2

  3. Launch Pad Success Based on UBM Proven Results UBM had deployed over 18 editions of the Launch Pad, including one special edition “Women of the Channel” and over 4 Single Sponsored editions (averaging 5 months each) over the past year and a half. Over 50% of the sponsors in the multi-sponsored edition go on to participate for more months. On average sponsors have more than 100 unique visitors to their page as well as over 30 asset views/downloads per month

  4. Sponsor Information – Landing Page 4

  5. Sponsor Information – Secondary Page 5

  6. How It Works Educate and enable customers and prospects on new launches. A new Launch Pad is deployed each month with a maximum of 5 customers. The Launch Pad includes a welcome video introducing the launches for that month and providing additional relevant perspective on the product launches for the audience. • The Launch Pad’s landing page features your company’s logo and a short description (rotating positions) • The viewer can click on your logo to see all relevant content on your Launch. • You can refresh your content monthly, for as long as you are a part of the program. 6

  7. How It Works Put the tools your customers and prospects need in their hands Reinforce your messaging with a link to your website and up to five supporting assets, each with a short description. Includes: White papers, case studies, product specifications, product demonstrations, links, videos, documents, webcasts, and more. • Social sharing tools make it easy to expand the audience via the ability to send to colleagues or post to popular networking sites. 7

  8. Have It Your Way Easy to get started. Easy to grow and adapt to your needs. • Turnkey solution; • Project Management • Site Development & hosting • Promotion: • Minimum 250k impression (ROS banners / newsletters / fixed promotional visibility on branded sites) • Reporting: • Site activity: page views, unique visitors, time spent • Asset activity: client page views, asset clicks • Client Deliverables: • Logo • Up to 5 Assets: (link or file) • Completed Content Form • All content updatable monthly • Timeline: • Ad close: 3 weeks out (hold list on google doc) • Materials close: 2 weeks out 8

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