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Louis Vuitton

Louis Vuitton. Kyle Vang Mitchell T. Anthony. History. Louis Vuitton was founded by trunk designer of the same name in 1854 France. Originally a luggage company. Company was family run for quite some time until it became a corporation. Ads and Commercials. Ad from 5 years ago

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Louis Vuitton

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  1. Louis Vuitton Kyle Vang Mitchell T. Anthony

  2. History • Louis Vuitton was founded by trunk designer of the same name in 1854 France. • Originally a luggage company. • Company was family run for quite some time until it became a corporation.

  3. Ads and Commercials • Ad from 5 years ago • http://www.youtube.com/watch?v=m5xCGZuvhWI • Recent Ad • http://www.youtube.com/watch?v=0-JgJGU5wXo

  4. Older Ad • Expressed core values in its brand. • Values were life's a journey. • This plays on its heritage of being a luggage company. • No spoken words only images and words. • Darker and colder feel. • Male and female characters (range of age and ethnicity)

  5. Newer Ad • Expressed journey • No spoken words just images • Only two people in the iconic Louvre • Brighter and warmer feeling • Male and female characters (two beautiful French people)

  6. Appeal • Louis Vuitton tries to translate their luxury appeal to journeys by creating luxurious and durable traveling containers. • Leather in todays culture is seen to be expensive and classy. Louis Vuitton uses leather in most of their products. • Louis Vuitton tries to outreach their brand by sponsoring expensive sporting events such as the Louis Vuitton America’s Cup and the Louis Vuitton Car Classic. Wealthy people attend and participate in these types of events. Louis Vuitton associates with wealthier people. • The age of the company shows that they are a durable brand.

  7. Images

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