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Race Goals

Race Goals. Add new fans Raise awareness of Zoo/Museum in Dubuque/Des Moines Media Attention A new reason to ask our fans to be fans ‘Loser’ would volunteer to do a dirty job at winners organization Fun!. The Race. Promoted via press release Race started October 6

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Race Goals

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  1. Race Goals • Add new fans • Raise awareness of Zoo/Museum in Dubuque/Des Moines • Media Attention • A new reason to ask our fans to be fans • ‘Loser’ would volunteer to do a dirty job at winners organization • Fun!

  2. The Race • Promoted via press release • Race started October 6 • Only rule, each organization couldn’t create fake profiles • Race received immediate radio/TV/newspaper support in Eastern Iowa • Not much press in Central Iowa at first • Both organizations had a lot of new ‘likes’ immediately.

  3. Media Takes Notice • Both orgs. interviewed on Iowa Public Radio • Dubuque Telegraph Herald on October 7, 22, and November 3, 20. • KCRG-TV 9, Cedar Rapids October 7. • KWWL-TV 7, Waterloo October 7. • Radio Dubuque (KATF-FM, KGRR-FM, WVRE-FM, KDTH-AM) October 8 and November 2. • KIYX-FM Platteville, WI October 7, 21, 28 • DM Register, October 15 & 27(Blog) • DM Juice October 20 • WHO-TV October 8, November 1 (plus 2 Sat. appearances) • (WHO or KCCI Ticker on November 20) • WOI-TV November 1

  4. Zoo needed a Epic Comeback • After first week, the Zoo had lost momentum • Worked two weeks to bring the Zoo back into contention • DM city official sends email to associates ‘help DM win’ • Used traditional methods, (e-mails, signage at the Zoo, phone calls to friends, calling in favors, and FB ads) • Just about anyone that called me I asked to ‘like’ us

  5. Race Final Week • I personally messaged every one of my FB fans to like the Zoo and to ask others (160 out of 300) • Sent out lots of updates to build excitement • Online search for contest showed people I didn’t know asking for help! • Found a twitter post from Mumbai, India talking about the race

  6. Final Weekend/Aftermath • I really wanted a tie (felt I could of received more media coverage) • Saturday = all tied up, lead changed back and forth several times. • Sunday = apparent all day Zoo would win, I didn’t work on it at all that day • River Museum conceded, but we all won. • I announced I would also volunteer a day at River Museum. • Kavacha the Tiger decides to run against ChaCha Lion for ‘King of the Jungle’

  7. Results • Zoo 74% increase in likes in three weeks • River Museum 183% in likes in three weeks • (Zoo started with over double the number of likes)

  8. Takeaways • Suggest your page to friends • Use traditional/non-social media methods • Personally ask friends to like and promote • Create a reason to talk about your page • Try something new / different

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