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Strategies to promote health Ref. Chap. 3 PDHPE Prelim Course. What is health promotion?. Which images suggest a healthy lifestyle to you?. Which images suggest a healthy lifestyle to you?. Which images suggest a healthy lifestyle to you?. Which images suggest a healthy lifestyle to you?.
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Strategies to promote healthRef. Chap. 3 PDHPE Prelim Course • What is health promotion?
Health promotion • is the process that enables people to improve or have greater control over the determinants of health • aims to help an individual or group to: • identify and reach aspirations • satisfy needs • change with the environment
Health promotion encompasses • Community based work • Economic/regulatory activities • Environmental health • Health education • Organisational development • Preventative health services • Public policies
Who is responsible for health promotion? pp. 49-50 • Individuals • Community groups • Schools • Non-government organisations • Government • International organisations
Organisations • Peruse the websites of the • UN • WHO • UNICEF • www. Oup.com.au /pdhpe11
Health issues • Investigate one of the following issues and submit 10 fast facts about the issue. • PA • Nutrition: body image, anorexia nervosa, bulimia • Mental health: specify • Sexual health: specify • Hepatitis B and C, HIV/AIDS and other infections • Immunisation for hepatitis B, rubella, tetanus, polio and influenza • Describe the individual, group and/or government roles and responsibilities in relation to one issue.
Health promotion approaches and strategies • focus on individuals, groups and communities to promote behavioural and environmental changes leading to improved health • eg Individual interventions eg posters • eg National health promotion strategy eg National Mental Health Strategy • Strategies can be educational and/or motivational to reduce negative and promote positive intrapersonal and interpersonal factors
Health Promotion • Use health education (principle by which individuals and groups learn to behave in a manner for optimal health), social marketing (modern marketing techniques to sell social change) , self-help (strategies to manage one’s own health problems rather than professional help), self-care (not using traditional professional health providers) and public policies (documentation)
Health promotion • Draw the framework for health promotion p. 52 into notes • Strategies fall into 3 broad categories: 1. Lifestyle/behavioural approaches: Target individuals/groups whose behavioural or social situations place them at greater risk of developing unhealthy lifestyles.
Specific behavioural/lifestyle approaches • Individual lifestyle approach p. 52 • Socio-environmental approach p. 53 • Harm-minimisation approach p. 53eg in school drug education • Zero-tolerance approach p. 54
Health Promotion 2. Preventative medical approaches: focus on treatment and prevention of disease Based on stages of: primary: preventing the illness secondary: screening for the condition tertiary: reducing the re-occurrence of chronic illness
Health Promotion 3. Public health approaches: Target schools, community groups, hospitals and the work place to reach the largest amount of people to provide the greatest benefit Key steps: identifying extent of the problem Identifying the cause Testing ways of dealing it Applying the successful measures