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Ubiquitous Broadband is NOT a YES or a NO, is a WHEN. Raman Abrol Managing Director , CALA July 16 2013. Comverse enables CSP success in the hyper-connected world by enabling service innovation and smart monetization. Comverse has bet R&D $$s on following trends. Cloud and SaaS Services
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Ubiquitous Broadband is NOT a YES or a NO, is a WHEN Raman Abrol Managing Director , CALA July 16 2013
Comverse enables CSP success in the hyper-connected world by enabling service innovation and smart monetization
Comverse has bet R&D $$s on following trends • Cloud and SaaS Services • System Modernization & Consolidation • Managed Services • Virtualization & Open APIs • Smart Customer Interactions & Account Control • Personalized Plans & Offerings • Social Media Enablement • Cross-channel consistency • Multi-Device Messaging • Smart Data Monetization & Analytics • Actionable Intelligence • Value-Based M2M • Converged BSS across all domains • Cross 3G/4G Service Evolution • RCS/joyn • Service and Device-Aware Charging • Smart Data Monetization
Core Services Pressure “OTT VoIP could capture 16% of voice revenue by 2017 (=$45B!)”Analysys Mason - Oct. 2011 “CSPs lost $13.9B in SMS revenue in 2011 to OTT alternatives”Ovum – 2012 WhatsApp
The New Reality OTT CSP
2012: 6B Mobile connections 7B population = 86.7% penetration Where will new growth come from? 9 (Source: Global mobile statistics 2012)
Customer Experience Expectations Have Changed • Connected to • the Internet • Connected to • other people • Connected to • other devices Diverse Real Time Rich Social Converged Web-like: Self-Served Open Agile $ponsored
“Skyrocket? Maybe the word for mobile data growth is exa-rocket”Cisco forecasts mobile data in 2016 at 18 times current levels(Source: Cisco VNI 2011) Mobile Data 2015 – 14,275 MB 2009 – 1,050 MB 2005 – 30 MB
Data is the future (& the present) ! • Ubiquitous broadband will be non-optional ! • How do Caribbean CSPs deliver on “Ubiquitous broadband” in a profitable manner ?
Comverse innovations to enable Ubiquitous Broadband What’s in it for you and your customers? For Your Customers For You Corporate & Personal Bundle Multi-Play Bundle Targeted Marketing Segmentation Family Bundle Corporate Bundle Shared Data Bundle Community Charging Credit Control Hybrid Services Real-Time Campaigns Spending Limit Conditional Awards Conditional Discounts Conditional Promotions Personalized Promotions Personalization Usage-Based Awards
Comverse innovations to enable Ubiquitous BroadbandSmart, Multi-dimensional Policy Decisions Device Policy Rules Allow access? Subscriber Profile and Package Which priority? What price? Application / Service Adapt content? Accelerate Channel? Offer other services? Network Status and Load
Advanced Data Monetization – Example P Primary plan Supplementary plan S Silver P1 • 1GB quota • Up to 1.2Mbps Joe finished his monthly quota; opted for additional 200MB Joe Quota Video Roaming S1 S2 S3 Roaming Quota 40MB / 2-days High quality video / 3 hours Additional 200MB till end of billing cycle Joe subscribed to a basic Silver Package Joe is out of the country on a business trip Joe wants to watch a live NBA game in HD Expire: non roaming Expire: 3 hours Expire: 9 days • Plan transitions are dynamic based on real time triggers Shared data models (i.e.: primary & supplementary) enable automatic sync between Comverse ONE Product Catalog and Comverse DMM Policy Manager
Killer VAS | Rogers – Emulating OTT Converged Inbox Converged Address Book Converged Messaging Advanced Call Management
Killer VAS | Comverse Parental Control Child Safety Suite protects children from: • Sexting – messaging explicit images • Textual Harassment/Cyber Bullying – abusive messaging • Inappropriate content such as porn, gambling, etc. • Messaging during school hours (block & store) • Location boundaries (Geofencing)
Killer VAS | Safe Drive Voice-to-Text and Text-to-Voice for enhanced safety required by law Response Options: • Voice Message (MMS) • Voice Message (VM) • Call Back (Voice Call) • Pre-defined SMS
Ubiquitous broadband can be a win-win for Caribbean Community and Service Providers Customer experience will be key determinant of success Comverse Continues to Accelerate Innovations to enable smart monetization of broadband & superior customer experience Summation