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Getting Effective Business Value from Your Website

Getting Effective Business Value from Your Website. A presentation by Liam Dempsey. Getting Effective Business Value from Your Website. Overview. • The importance/benefits of a website • Key considerations on web design • Technical considerations in website design • Working with a designer

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Getting Effective Business Value from Your Website

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  1. Getting Effective Business Value from Your Website A presentation by Liam Dempsey

  2. Getting Effective Business Value from Your Website Overview • The importance/benefits of a website • Key considerations on web design • Technical considerations in website design • Working with a designer • Do’s + don’ts of web maintenance • Website alternatives www.lbdesign.tv

  3. Getting Effective Business Value from Your Website Importance/Benefits of a Website • A website is a 24-hour, international shop • A website is a marketing tool, a PR machine, a shop, a catalogue, a brochure and much, much more! • In the 21st century, a website is a business necessity • Websites provide a great way to make/meet new clients www.lbdesign.tv

  4. Getting Effective Business Value from Your Website Key Considerations on Web Design • Functionality and usability • Ease of navigation • Organisation of content • Integration of branding • Target audience and purpose • An up-to-date site is a valuable site • Remember: there are only 30 seconds to impress a visitor! www.lbdesign.tv

  5. Getting Effective Business Value from Your Website Technical Considerations in Web Design • Intended audience and purpose of the site will determine the technical direction • Schedule of updates is another consideration • Sites should be designed with an eye to expansion: scalability is key www.lbdesign.tv

  6. Getting Effective Business Value from Your Website Working with a Designer • Most important: find a designer that is easy to work with, who listens, who is professional and who will deliver on spec, on budget and on time! • Be clear on what you want • Give yourself time to consider ‘Successful Website Creation’ www.lbdesign.tv

  7. Getting Effective Business Value from Your Website Do’s + Don’ts of Web Maintenance • DO: keep the site up-to-date • DO: set a regular schedule for updates (e.g., monthly, quarterly, seasonally, semi-annually) • DO: make sure the site has a way to notify visitors of recent updates or changes • DO: think of a website as on-going marketing project www.lbdesign.tv

  8. Getting Effective Business Value from Your Website Do’s + Don’ts of Web Maintenance • DON’T: forget about your site or everyone else will too! • DON’T: leave updates until the last minute • DON’T: let your web hosting or domain name registration accounts expire www.lbdesign.tv

  9. Getting Effective Business Value from Your Website WebsiteAlternatives • • A well-designed, bespoke website will cost in the area of £1,000 • • In money is a problem, consider the following: • • requesting a payment schedule to spread the costs out over time • • producing a ‘holding-page’ website • • getting listed on free websites (like Cockpitarts.com) www.lbdesign.tv

  10. Getting Effective Business Value from Your Website ContactDetails Liam Dempsey lbdesign 45 Gidley Way Horspath Oxford OX33 1RQ (t) 0560 245 2334 (m) 07766 402 313 (e) liam@lbdesign.tv (w) www.lbdesign.tv www.lbdesign.tv

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