The Rise of Networked Information

1. The Rise of Networked Information Lee Rainie, Director, Pew Internet Project 5.31.2012 Society for Scholarly Publishing Email: Lrainie@pewinternet.org Twitter: @Lrainie

2. The traits of networked information • Pervasively generated • Pervasively consumed • Portable • Personal • Participatory • Persistent and searchable • Continually edited • Linked • Social currency • Multi-platformed • Dense and multi-threaded • Real-time and timeless

3. Digital Revolution 1Internet (82%) and Broadband at home (66%) 71% 66%

4. Internet users by age

5. Networked creators are everywhere (two-thirds of adults; three-quarters of teens) • 66% of internet users are social networking site users • 59% of cell owners share photos or videos • 37% contribute rankings and ratings • 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs • 15% have personal website • 15% are content remixers • 16% use Twitter • 14% are bloggers • Of smartphone owners: 18% location services 74% maps/directions/local awareness

6. Info consumption up from 7.4 hours a day in 1960 to 11.8 hours in 2008 140% increase words consumed since 1980 Reading volume has grown 3X since 1980 100,500 words per day and 34 gigabytes

7. 56% of adults own laptops – up from 30% in 2006 52% of adults own DVRs – up from 3% in 2002 44% of adults own MP3 players – up from 11% in 2005 42% of adults own game consoles 19% of adults own e-book readers – Kindle Doubles over holiday season 19% of adults own tablet computer – iPad Doubles over holiday season

8. Broadband facilitates networked information Pervasive media Links and multimedia Self-paced learning Analytics

9. Mobile phones – 88% of adults 331.6 Total U.S. population: 315.5 million 2011

10. Smartphone tipping point -- 46%

11. Smartphones – 46%

12. Apps – 50% of adults

13. Augmented reality Mobile connectivity alters media venues and expectations Attention zones morph Pervasive, perpetual awareness of social networks Real-time sharing, just-in-time searching New access points to knowledge (AAA)

14. % of internet users

16. Social media aids peer-to-peer learning by doing Facilitates rise of “fifth estate” of amateur experts Elevates DIY learning in social networks Changes character of social networks Increases the role of social networks in learning

17. What is the future of knowledge creation and dissemination?-- Shana Ratner (1997) “Emerging Issues in Learning Communities” Old: Learning as transaction New: Learning as a process Knowledge is objective and certain Knowledge is subjective and provisional

18. What is the future of knowledge creation and dissemination?-- Shana Ratner (1997) “Emerging Issues in Learning Communities” Old: Learning as transaction New: Learning as a process Learners receive knowledge Learners create knowledge

19. What is the future of knowledge creation and dissemination?-- Shana Ratner (1997) “Emerging Issues in Learning Communities” Old: Learning as transaction New: Learning as a process Knowledge is organized in stable, hierarchical structures that can be treated independently of one another Knowledge is organized “ecologically”-disciplines are integrative and interactive

20. What is the future of knowledge creation and dissemination?-- Shana Ratner (1997) “Emerging Issues in Learning Communities” Old: Learning as transaction New: Learning as a process We learn best passively, by listening and watching We learn best actively doing and managing our own learning

21. 6 questions for publishers • What’s the franchise? What’s the commodity? • What’s the multi-media play? • What’s the social media/social networking play? • What’s the mobile play? • What’s the gift economy play? • What is the analytics play? (metrics of success)

22. What is revolution 4?

23. Are hot new gadgets evident now? The hot gadgets and applications that will capture the imagination of users in 2020 are pretty evident today and will not take many of today’s savviest innovators by surprise. 16% experts 17% full sample Hot gadgets and apps that will capture the imagination of users in 2020 will often come “out of the blue” and not have been anticipated by many of today’s savviest innovators. 81% experts 80% full sample

24. Themes • iPhone, iPhone, iPhone • Innovation ecosystem will change: bandwidth / processing • Still, there are basic trends evident now and some groundwork that has been in place for years that will yield innovation. • The internet of things - sensors proliferate • Mobile connectivity and location-aware services grow • Interface changes: Beyond the mouse; bigger/thinner screens -- 3D displays • “Consolidated,” all-purpose gadgets and apps

25. Your map is wrong

26. Thank you! Questions?